Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

1. Be better
Social media ideas for the tourism industry
Stephen Collins

2. Hyperconnected

3. This is your lunch
http://www.flickr.com/photos/bcveen/88854431/

4. Someone else is already
eating it...
http://www.flickr.com/photos/theloushe/4661472146/

5. • Better reviews
Better events
Better food
Better rooms
Better information

6. My people are
everywhere

7. I trust them

8. Do they trust you?

9. Where are you in all this?
Image © New York Times, by Peter Cho

10. Be the signal

11. It’s not that hard

12. Participation

13. ‣ Two years full house
‣ Sold out in 30 minutes in
2011
‣ 30% from outside
Canberra (including
internationals)
‣ Average 3 days visit
‣ Age 10-80 in 2011
‣ Skew tertiary educated
and income >$80K
‣ Moving to The Playhouse
in 2012
‣ Expecting 600 in 2012

14. Marketing spend?

15. 0

16. Just one example -
Kempinski Doha

17. Step through

18. Stephen Collins
trib@acidlabs.org
skype trib22
+61 410 680722
acidlabs.org
about.me/trib
twitter.com/trib
linkedin.com/in/stephencollins
facebook.com/stephen.trib.collins