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Trevor Roberts
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Presentation given to the Computing Society at the University of Durham, May 2009
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Money and the Internet
1.
How the internet
makes money from you (and how you can make money from the internet)
2.
Part 1: How
the internet makes money from you
3.
4.
Books
5.
In 2007 in
the UK: 118,602 new books published 758,125 older books still for sale
6.
The internet enables
the market to find the books
7.
Turnover: $19.166
billion Net Profit: $645 million
8.
9.
Auction site
10.
International bazaar of
tat
11.
eBay helps you
find the person who wants your tat – for a fee
12.
Turnover: $8.46 billion
Loss: $348 million
13.
14.
Search engine
15.
And email. And
news groups. And news reader. And photos. And maps. And videos. And the rest.
16.
People like to
be able to find stuff
17.
Google's method was
better than any other
18.
No barrier to
using Google means a huge audience
19.
A huge audience
is attractive to advertisers
20.
Google is the
biggest seller of small ads ever seen
21.
Turnover: $21.796 billion
Net Profit: $4.227 billion
22.
And 20,000 employees
That's over $1,000,000 in turnover for each employee
23.
Do it best
or Do it first (Preferably both)
24.
A massive market
can make the uneconomic profitable
25.
The internet offers:
Volume and Reach (You don't need both)
26.
Part 2: How
you can make money from the internet
27.
Option 1: Do
it first Do it better
28.
Invent the next
big thing (This is quite hard to do)
29.
Option 2: Find
an under- served market
30.
Find your niche
31.
Find a product
“ Affiliate marketing”
32.
Put up a
sales page
33.
Promote it
34.
Promotion the cheap
way
35.
Social media -
blogging - commenting - extra sites - articles - forums - social networking - Twitter
36.
Raising your profile
on Google Search
37.
This will take
a lot of time This will take a lot of knowledge
38.
Promotion the quick
way
39.
Pay Per Click
- buy traffic - Google AdWords - tools to identify good keywords - information searches vs buying searches
40.
Pay to bring
your site to the market's attention
41.
This will take
a lot of money If you get it wrong, you're out of pocket
42.
Option 3: Create
your own product
43.
Product that can
be delivered digitally - e-book - audio - video
44.
Make it available
to affiliates The problem of reaching the market is no longer yours
45.
But you do
need to create a product...
46.
Speaking of which...
You all have a major advantage
47.
You can code
48.
49.
By the end
of March, 37 million of these were sold (iPhone and iPod Touch combined)
50.
Apple COO Tim
Cook: The iPod touch is "a runaway hit" whose success is "clearly driven by the App Store."
51.
1 billionth app
sold last month
52.
Buy an Apple.
Register as a developer. Code. Sell.
53.
Flickr images http://www.flickr.com/photos/ktheory/21905281/
http://www.flickr.com/photos/yourdon/3059450003/ http://www.flickr.com/photos/deadling/2228744677/ http://www.flickr.com/photos/mcmorgan/2975104329/ http://www.flickr.com/photos/judith-angharad/2325354952/ http://www.flickr.com/photos/racecarphotos/2865296496/ http://www.flickr.com/photos/soldiersmediacenter/3364818319/ http://www.flickr.com/photos/shazbot/1639273/ http://www.flickr.com/photos/jaqian/346525494/ http://www.flickr.com/photos/komunews/2061351199/ http://www.flickr.com/photos/jamespaullong/281535082/ http://www.flickr.com/photos/compassionateeye/2868595873/ http://www.flickr.com/photos/yomanimus/102798907/ http://www.flickr.com/photos/lifeontheedge/279888237/ http://www.flickr.com/photos/shooz/3097784/ http://www.flickr.com/photos/bcmom/218118754/
54.
Questions? [email_address] @trev_roberts
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