Improving Web Rankings for Process Servers
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The following presentation was given at the May 2012 meeting of the Process Server Association of Colorado by Trent Carlyle. Topics discussed are: * on-site improvements / optimization * content development * link building * the benefits of directory submissions
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Improving Web Rankings for Process Servers
- 1. Improving Web Rankings PSACO Meeting - May 10, 2012 Trent Carlyle - ServeNow.com
- 2. • On-site Improvements • Create or Share content • Get Links & Listings This is not an exhaustive list.
- 3. On-site • Content Management System • Address on footer of every page • Integrate Social Media • Link to Places or Review Sites • Design with users in mind • Optimize Meta Tags
- 4. Meta tags Title Tag Meta- description
- 5. Why Content? • Educate your visitors • Elicit Links, Shares (and Sales!) • Keeps site fresh • Improve Rankings • Relevance! • Unique or re-purposed!
- 7. Why links & listings? • Links improve organic SEO • Listings (citations) improve Places rankings • Lines are becoming blurred Organic Places
- 8. Get Links & Listings • LocalChambers, Local Biz Directories BBB’s, Directories • Industry etc. ServeNow, Directories • Join Associations state associations PSACO, NAPPS, other • Exchange Links? Within reason.
- 9. How can PSACO rank better? • Share, retweet, post content • Contribute Content • Embed the Member Badge
- 10. Adding the Badge
- 11. Whats in it for you? • Validation • Differentiation • Promotion of PSACO
- 12. Want more ideas... • ServeNow Server Center / ServeReport http://www.serve-now.com/articles/servers • 10 Ways to Turn your Attorney Services Website into a Marketing Machine http://calspro.org • Email me: trent@serve-now.com • Get slides on PSACO.org ?
Hinweis der Redaktion
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- * I’m goind to discuss about 10 things that fall into three major buckets\n\n* There are probably 50 things you can do as a small business \n\n* Feel free to ask questions along the way. \n
- * CMS \n - important to have a simple to use CMS - examples are Wordpress and Joomla \n - allows you to easily add / edit pages and blog posts\n - gives you access to the meta-tags (behind the scene data) \nshould have a page for... \n - each office location \n - each service\n\n* Address on the footer\n - will help with places ranking\n - will help with searches that have local intent\n\n* Design with users in mind\n - Google spiders try to mimic end-users\n - always in your best interest to make choices for users over SEO\n\n
- * each page should have a unique title tag - and a specific purpose\n\n* your meta-tags tell search engines what your page is about\n\n* when you do a google search you are basically seeing the Title Tags and Descriptions of all the relevant sites\n\n* both title and description can be seen in google searches\n\n
- * good content gives your visitors and clients something of value that will entice them to link, share and hopefully buy!\n\n* google likes to see fresh content. the more you post new things, the more they come back to your site\n....which makes your site more relevant to them - improving rankings\n\n* content ideas\n* do a blog post on legislation\n* talk about issues the industry faces\n* Google Alerts - post links to related articles and give your opinion on them\n\n* Great example - our infographic\n
- Loved this re-purposing of our infographic.\n\nDGR Legal in New Jersey.\n\nThey chopped up our infographic into a blog post and compared the nationwide statistics we published to their experiences locally. \n
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- * So where should you get links and listings?\n\n* Industry-related sites and Associations are considered “Authority” sites\n\n* Exchanges\n - keep it natural? Link within an article\n - Links and Resources pages arent going to give you much value\n\n* Sitewide / footer links don’t have much value\n
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