Social Media and Search Trends 2013
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This document discusses social media and search trends for 2013, including using rich snippets and schema to provide structured data to search engines; adding author tags and embedding videos and reviews with proper schema codes; monitoring click-through rates and dwell times as new Google metrics; engaging on social media through shares, likes and comments to be rewarded by Google and Bing; optimizing images for search through filenames and descriptions; and ensuring websites are responsive across devices as mobile usage grows.
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Social Media and Search Trends 2013
- 1. Social Media and Search Trends For 2013 Trent Blizzard Blizzard Internet Marketing trent@blizzardinternet.com
- 2. Rich Snippets AKA: •Microformats •Structured Data •Schema Essentially: telling search engines what they are seeing Benefit: More Traffic Now, Future Bright but
- 3. Author Tag Serious SEO: •Guest Blog Posts are Back! •Discuss adding "author" tags to your pages.
- 4. Video Serious SEO: Find Videos on Youtube and Video and embed in website. (and of course proper rich snippet code)
- 5. Events Serious SEO: Using Google's Data Highlighter
- 6. Reviews Serious SEO: Adding schema coded reviews
- 7. Rich Snippet Resources Google Rich Snippet Toolhttp://www.google.com/webmasters/tools/richsnippets Google Webmaster Toolswww.google.com/webmasters/tools/ Schema.org www.schema.org
- 8. Dwell Time and Click-Thru-Rates New Elements in Google •% of viewers that click on a search result •# seconds visitor stays on website after clicking. o specific to keyword phrase searched Advanced SEO: •Strategies to increase CTR •Strategies to increase dwell time
- 9. Shares, Likes, Comments, Tweets & Pins Google and Bing rewarding website that are "mentioned" on social websites. Serious SEO: •Adding Facebook "commenting" area to webpages. •Actively grow reviews on review websites. •Understand "FanGate" and Fangating
- 10. Image Search Growing Google revamped "Image" search recently. Use Google Webmaster tools for data on your website's image search results. Serious SEO: •Using Pinterest •Image filenames, titles and descriptions.
- 11. Mobile Usage Grows Likely 25%+ as you read this. Serious SEO: •Websites that works in o Smart Phones o Tablets o Laptops o Large Monitors • Responsive Design?