The single greatest factor in your website’s overall presence in search engines is arguably links — the quantity, quality and context of your links can make or break your Google rankings. (and Yahoo and MSN if anyone cares). Page Rank is important, great, so now how do you get quality links? Trent goes over Page Rank essentials including: * How to go out and get better links and listings * How to identify a quality linking opportunity * What sites you do want links from and what links to steer clear from * How Page Rank is scored * How many links do you need to increase your Page Rank * Free links vs. paid listings For the full webinar on demand, please go to http://newsletter.blizzardinternet.com/webinars

1. Learn about page rank, link popularity and
how to get good listings
By Trent Blizzard, President
Blizzard Internet Marketing, Inc
www.blizzardinternet.com

2. Page Rank impacts crawling

Page Rank impacts inclusion

Poor Main New
•Aka supplemental •Pages deemed valuable •Content deemed timely
or new
•Pages deemed poor •Use site: search to
receive less activity determine •Specials, calendars, blo
g posts, etc.
Page rank impacts ranking


3. Page Rank is scored 0 – 10

Use the Google Toolbar to see PR

PR is specific to the page you are looking at

Most hotels and resorts are in the 4-6 range

Moving up a point is difficult


4. Very “rough” indicator. A 4.1 is a lot different

than a 5.9
Not directly related to SE success

Backwards looking and dated


5. Authority: Are related to your niche. There

may be super-authority websites.
Trust: Websites that have quality inbound and

outbound links.
Qualified Traffic: Websites that send you

qualified traffic should be the primary
measurement.
Blizzard Internet can help you get good
listings!

6. Make sure that the type of listings page you

are acquiring gets indexed by search engines
What is potential PR of your page

Whole page vs listing page

Intent of page


7. Factors that can impact the value of a listing:
 Title of Page
 Description of Page
 Link and Anchor Text
 Body Text
 Duplicate Content
 Usability

8. It won’t send a qualified visitor

It is on a cheesy website… pass the sniff test

Having too many links to your homepage -

Deeplinking may be important
Outbound linking from your website to poor

quality websites.
Poor domain diversity

No-follow tags??


9. PR becomes less important.

Local Search

PR Management and Sculpting

Sign up for our Future Trends Webinar for
more.

10. Webinars:

◦ Online Reputation Management for Vacation Rentals
May 13th, 2009 1:00 PM – 2:00 PM MDT
◦ Online Marketing Future Trends for the Hospitality Industry
May 27th, 2009 12:00 PM MDT
◦ All About Google
June 10th, 2009 12:00 PM MDT
Workshops:

◦ All About Google
May 12th, Glenwood Springs, CO
◦ All About Google (3 day workshop)
June 15-16, Glenwood Springs, CO
◦ Blogging
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV

11. Website: www.blizzardinternet.com

Blog: newsletter.blizzardinternet.com

Email: info@blizzardinternet.com

Phone: 888-840-5893

Address:

Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601