1. Ideenskizze
Gründerwettweber 2009 Hooks
& Filters
a unified information plattform
"I think, the web has a headache. There
is too much crap out there, ... , which
must be filtered and cleaned up. ... The
developement of such filters ... will
provoke some anger. But the quality will
improve decisively".
Neal Stephenson
Sebastian Schürmanns
Sartoriusstr. 22
20257 Hamburg
info@quartier-nord.de

2. The Problem Hooks & Filters
• Very low distribution-costs led to an • The plattform „Hooks & Filters“
information-overload in the web. combines three aspects:
- Feedreader (z.B. google reader)
• Traditional media lost their - Bookmarking (z.B. delicious)
function to filter and review - Tracking/Aggregation (z.B. rivva)
information, and the web couldn‘t
fill the gap so far. • The plattform bases on:
- extensive filter-functions
• Information Research has become - collaboration in the group
a strong competitive element and
an important factor of cost an • The plattform produces two
time. outputs:
• As single users will be overstrained, - A personal magazine with
we need new solutions based on individual bookmarks
collaboration and shared learning. - A public magazine, which
automaticly aggregates the
information with the highest
access rates by the group of
experts.

3. Type in your interest:
Biotechnology
There is no such plattform,
yet. Wan‘t to create one?
No X Yes
Type in some keywords The system generates a plattform with
to adjust the filters: different pre-defined sources, especially:
• free News (RSS, e.g. idw, Eurekalert)
DNA, Enzymes, • Conference-streams (e.g. ustream.tv)
Genetics, ... • Articles/Journals (e.g. pubget.com)
• Tweetlinks
• Dates

4. Single-User
 The user can add new sources (rss) and adjust the filters.
 The user can add the most interesting information to his bookmarks and ...
 ... he can read the bookmark-content in a personalized magazine-style.
3
1
2

5. Single-User
 The user can communicate and comment with a twitter-like tool.
 The user can bookmark external content (like delicious).
 The user can follow the bookmarks of other group members.
4
5
6

6. Groups
 If a single member of a group adds sources  Information with the highest access- or
or adjusts filters, the other members get a bookmarking-rates will be integrated in a
notice and can add or adjust them, too. community mag = relevant
= shared learning
1
2

7. target group
Hooks & Filters is an alternative to common feedreaders and bookmarking tools. With
the integration of conference streams and searchtools for abstracts it concentrates on
the science & business area.
USP
The user can benefit from the know how and the additional input of the group
memebers (shared learning). At the same time he enjoys the functionality of a
combined reader and bookmarking-tool, whoose filter-functions let‘s him handel the
information overload.
Commercialization
The public community-mags will be commercialized as a kind of „news-wiki“ with high
relevance and expert-know-how. In that way, we can keep the internal area free of
adverts. In a long run, there can be integrated e-commerce-elements (literature-shops,
job-adverts and else).

8. References
Some existing web-tools that could be integrated, re-built or are just inspiring.
Webseite Beschreibung
www.socialmedian.com Vorbild: based on a similar idea
www.pubget.com Integration: search engine for abstracts / journals
www.ingentaconnect.com
www.ustream.tv Integration: Conference-Streaming with twitter as comment funktion
www.eqentia.com Vorbild: Semantic Newsportal
www.twittersearch.com Integration: must be integrated with a duplicat-filter
www.delicio.us Vorbild: Bookmarking-Tool
www.google.de/reader/ Vorbild: web-basedRSS-Reader
www.rivva.de Vorbild: aut. Aggregation of relevant content (memtracker)
www.eurekalert.com Integration: examplefor a free-of-use news-pool (rss-integration)