Discover the top 10 iBeacon Best Practices! You can click on each single Trend to get even mor information on our online data base for free. Register for finding thousands of relevant trends with the potential to change your business. TrendONE is one of the leading trend and innovation research companies and offers executive trend services for nearly every industry.

1. BEST PRACTICES
iBEACON
REWARDS FOR
ENTERING STORE
DEPARTMENT STORE USES
IBEACON TO TRACK CUSTOMERS
IBEACON FEATURES
IN THE CAR
TOP 10

2. LINK-UP TO THE ONLINE TREND DATABASE
DEEPLINK
Deeplink takes you directly
to the micro-trend’s website
Trendexplorer
This is where you can access the micro-trend
in our online trend database.
Send a Trend
You can use this feature to forward the micro-trend
to business partners and colleagues.
PPT Export
Export the micro-trend
directly to a PowerPoint file.
More images
Call up more images related
to this micro-trend.
Video
Take a look at a video
about the micro-trend.
1
2
1
2
Online trend
database
Deeplink
2
THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT

3. MAKING CONTENT AVAILABLE LOCALLY VIA IBEACON
The company Exact Editions plans to use Apple's iBeacons to make
publications automatically available at specific locations via apps. The
basic idea of "ByPlace" is that cafés and other locations can subscribe
to digital magazines and offer their customers access to them when
they are present. This access could be automatic via iBeacons without
users having to get their own entitlements. The possibility of being able
to make content available digitally and locally could also be an
interesting alternative for doctors and hairdressers.
http://blog.exacteditions.com
Exact Editions Ltd., UK 3trendexplorer send a trend PPT export
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS
Click!

4. REWARDS FOR ENTERING STORE
"Yoints" is an application for smartphones that rewards users with
bonus points when they enter participating stores. The users are also
sent exclusive deals at these participating stores. The app uses
Apple's iBeacon technology which sends information via the Bluetooth
4.0 standard to mobile devices. Launched in Germany by the
Hamburg-based start-up Yoints, the bonus system for smartphone
users has been tested at the Budnikowsky pharmacy chain. The
company succeeded in doubling its sales during the testing phase.
http://www.yoints.com
Yoints GmbH, Germany 4trendexplorer send a trend PPT export video more pictures
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

5. DEPARTMENT STORE USES IBEACON TO TRACK CUSTOMERS
The US department store chain Macy's has launched a pilot program
to test Apple's Bluetooth-based system iBeacon. For this purpose, two
stores installed the iBeacon transmitters, known as "shopBeacons".
Macy’s can use them to track customers in the store and send deals to
their iPhones or iPads if they use Macy's app or Shopkick. Which deal
is sent depends on the customer's location. Macy's also uses iBeacon
so that customers can prepare their shopping at home and are then
reminded of their shopping items when in the store.
http://www.shopkick.com
Macy's Department Stores Inc., USA 5trendexplorer send a trend PPT export video
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

6. TAXI APP TURNS THE PHONE INTO AN ADVERTISER
An iOS and Android app developed by RideCharge called "TaxiMagic"
enables people to send a recommendation code to people in their area
by using Apple's iBeacon technology. Push notifications are only sent
to people who have also downloaded and opened the app, although
they may never have previously used it to call a taxi. If the contacted
person accepts the deal, the sender receives a voucher worth $10.
The new feature also rewards long-standing customers and makes the
new ones more active.
https://taximagic.com
RideCharge Inc., USA 6trendexplorer send a trend PPT export more pictures
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

7. BEACONS IN TROLLEYS MONITOR SHOPPERS
The British start-up Proximus has fitted stores belonging to the
supermarket chains Carrefour in Madrid and Nisa in London with its
beacon technology to monitor the routes that shoppers take through
stores. This technology represents an alternative to the tracking of
WiFi signals and iBeacon technology. Instead, it lets the beacons
integrated in shopping trolleys and baskets transfer location data to the
sensors on the roof. This information is analysed by a cloud server in
order to give the provider data on the average amount of time spent
shopping and checking out goods in specific aisles.
http://www.proximus.io
Proximus Inc., UK 7trendexplorer send a trend PPT export more pictures
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

8. IBEACONS FOR BETTER OFFICE SPACE PLANNING
Knoll office space planner is working with iBeacon technology
integration provider Estimote to allow the company to plan the layout of
office premises with the help of staff's mobile devices. iBeacons are
being installed at the company and staff must install the "Bounce"
smartphone app, which is able to receive the iBeacon signal. This will
make it possible to analyse how space is used and the working
patterns of teams in order to make changes to optimise teamwork and
the layout of office space.
http://www.knoll.com
Estimote Inc., USA 8trendexplorer send a trend PPT export video
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

9. IBEACONS FOR SURPRISING FESTIVAL MOMENTS
As a sponsor of the Northside Festival in Brooklyn, MasterCard has
installed iBeacons at festival locations to offer some special deals to
the visitors. People who installed the festival app on their smartphones
and were also MasterCard customers, automatically received
notifications to enable them to get things like backstage tickets,
coupons for restaurants and signed records from the participating
artists. MasterCard, in turn, gained useful insights into the number of
visitors using the app or making the most of the MasterCard deals.
http://northsidefestival.com
R/GA New York, USA 9trendexplorer send a trend PPT export more pictures
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

10. COMMUNICATIVE BASKETBALL ARENA WITH IBEACONS
The Orlando Magic is the first NBA basketball team to integrate
iBeacon technology into the communication system with its fans and
spectators in the stadium. Around 20 iBeacons were fitted into the
Amway Center in Orlando to welcome fans entering the basketball
arena and then provide them with team news and deals inside the
stadium via push notifications. What's more, fans could use the
accompanying app to access their tickets more quickly and upgrade
their seats more easily.
http://www.nba.com
National Basketball Association, USA 10trendexplorer send a trend PPT export more pictures
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

11. IBEACON APPLICATION PROTOTYPE IN BUSES
As part of a hackathon, the Japanese creative company Alliance Port
from Tokyo has installed a system for information sharing via iBeacon
in a bus route. The small transmitters were placed at the front, middle
and back of buses, as well as at several bus stops. Using a prototype
app, the distance to the next Beacon and the position in the bus was
displayed. Timetables could also be transferred from the Beacon at the
bus stop. Some potential applications include providing information
based on the bus position, as well as ticketing services and marketing
platforms in buses.
http://blog.allianceport.jp
Alliance Port LLC, Japan 11trendexplorer send a trend PPT export more pictures
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

12. IBEACON FEATURES IN THE CAR
The connected car system from the American company Automatic has
been updated by a feature similar to Apple's iBeacon system. Vehicles
equipped with this new feature can now communicate wirelessly with
sensors and nearby devices, and exchange information. The
manufacturer believes the system will make it possible to pay for things
like parking and petrol fill-ups. In general, this development represents
even further connectivity between cars, and Automatic plays a key role
in this field.
http://www.automatic.com
Automatic Labs Inc., USA 12trendexplorer send a trend PPT export video
Top 10 iBeacon Trends
TOP 10 IBEACON TRENDS

13. TRENDEXPLORER
FIND EVEN MORE TRENDS
IN OUR TRENDEXPLORER!
The Trendexplorer gives you access to the most trending innovations worldwide. Benefit from
this exclusive and decisive competitive advantage. You get access to more than 16,000 micro-
trends and the Trenduniverse 2015.
Click here to register for
the free test version.

14. Micro-trends do not only serve our customers as useful
information on the latest market developments and
concrete sources of inspiration for their own innovations,
but also form the research basis for identifying and
defining higher-level change phenomena in society.
SERVICES
Qualitative micro-trend research, innovation spotting,
trend reporting, trend books, trend lectures, trend
keynotes, innovation workshops.
STAFF
20 full-time staff plus 80 freelance trend scouts in 22
language regions
OFFICES
Hamburg, Berlin, Vienna
AWARDS
The TrendONE micro-trend research approach was
awarded the prize «Selected Landmark 2012» by the
organization «Germany – Land of Ideas» in 2012.
ABOUT TRENDONE

15. HAMBURG
Gasstrasse 2
22761 Hamburg
Deutschland
Tel. +49 40 52 67 78 0
Fax +49 40 52 67 78 36
Tel. +49 30 50 91 48 56
Fax +49 30 50 91 48 60
Brunnenstrasse 37
10115 Berlin
Deutschland
BERLIN
www.trendexplorer.com
Spittelberggasse 3/6
1070 Wien
Österreich
WIEN
Tel. +43 1 52 30 50 0
Fax +43 1 52 30 50 015
CONTACT www.trendone.com
Disclaimer copyright 2014 – All rights reserved.
The trends and theses documented in this presentation are the intellectual property of trendone gmbh and are subject to valid copyright laws.
The images used are exclusively for research and illustration purposes. They are not free for publication.