MIS Course Work Select two businesses that are competitors in the same industry and that use their web sites for electronic commerce. Visit these web sites. Prepare an evaluation of each business’s web site in terms of its function, user friendliness, and ability to support the company’s business strategy. Which site does a better job? Why? Can you make recommendations to improve these we sites?

1. Group Members
Alexaun Bennett- 0806989
Tremayne Douglas- 0417238
Kadeen Brown-
Jason Miller- 1105818

2. Question 4
Select two businesses that are competitors in the
same industry and that use their web sites for
electronic commerce. Visit these web sites. Prepare
an evaluation of each business’s web site in terms
of its function, user friendliness, and ability to
support the company’s business strategy. Which
site does a better job? Why? Can you make
recommendations to improve these we sites?

4. Wal-Mart Stores, Inc., branded as Walmart, is an
American multinational retail corporation that
runs chains of large discount department stores
and warehouse stores. The company is the world's
second largest public corporation, the biggest
private employer in the world with over two
million employees, and is the largest retailer in
the world.

5. The Target Corporation is an American
retailing company, founded in 1902 and
headquartered in Minneapolis, Minnesota.
It is the second-largest discount retailer in the
United States, Walmart being the largest. The
company is ranked 36th on the Fortune 500 as
of 2013 and is a component of the Standard &
Poor's 500 index.

7. Walmart.com Functions
 Customers can search and shop for all the products
sold by Target
 Customers are able to narrow the search by state for
services such as
 Customers are able to print discount coupons.
 Customer Service- Return Policy,
 Learn more about their history, investors, suppliers

8. Target.com Functions
 Customers can search and shop for all the products
sold by Target
 Customers are able to narrow the search by state for
services such as pharmacy, portrait studio, clinic,
optical
 Customers are able to print discount coupons.
 View order status, track an order, modify or cancel an
order.

12. • Both websites offer users an easy way to navigate around there
contents. This includes easy access to tabs, clear spaces, large
fonts, clickable pictures, bold emphases on new offerings and
more. This allows users to both browse and be educated on new
promotions or specials which the a main objective of the webpage.
The webpages are also beautiful when viewed on other internet
browsing platforms. Therefore ipads, iphones, androids, windows
other smartphones and tablets were all taken in consideration
when building the webpages.
A major attraction of the webpages are the options to write
reviews, make recommendations and rate products, with this in
place, management can get true (or false) feedback on their
products, which can lead to future upgrades, future products and
the basic likes and dislikes of customers or users. Making it easy to
write and post speaks to how user friendly the webpages designers
intended them to be.

13. How important is a website's
design to a company's online
sales?
EyeTrackShop recently took a look at the back-to-
school-themed websites for Target Corp. and Wal-
Mart Stores Inc.
It found that 70 percent of the people visiting
Walmart.com said they were "likely" or "very likely"
to buy on the site, while 59 percent said the same
about Target.com, Forbes magazine reported.

14. User Friendliness: Fixation Order
Wal-Mart Target

15. Fixation Order
Fixation Order is the order of what people
look at when the enter a website. If you look
at the fixation order of Walmart.com and
Target, they both have a smooth downward
pattern. This points to the fact that the
organization of Wal-Mart and Target’s
information is clear and the flow moves really
well.

16. Ability to support
Company’s
Business Strategy

17. Walmart
 Largest discount retailer in USA
 Walmart customers with average household income
ranges from $30,000 to $60,000,
 Holiday Layaway program
 Receive deals through emails

18. Target
 2nd largest discount retailer in USA
 customers have a median household income of
$64,000 a year
 weekly ads
 coupons
 clearance

19. Which Site Does A
Better Job

21. Target vs. Wal-Mart: Online
Conversion Battle
Wal-Mart attracted more visitors than Target to its
website and 47% of Wal-Mart visitors looked at a
product compared to 31% of Target visitors.
However, among shoppers who viewed a product,
Target had a higher shopping cart interaction rate
and conversion rate.

23. Target vs. Wal-Mart: Online
Conversion Battle
Despite the slight lead in conversions, more Target
customers abandon their carts than Wal-Mart
shoppers. 47% of shoppers who begin checking
out at Target do not complete their purchases,
where as 35% of shoppers at Wal-Mart abandon
their carts.
In general, Target leads in purchase rate and Wal-
Mart boasts a smaller shopping cart abandonment
rate.

25. Target vs. Wal-Mart: Online
Conversion Battle
Retailer credit card holders represent some of the
most loyal, and valuable, customers. Wal-Mart
shoppers edges ahead of Target to a 14% rate
compared to Target’s 13%. Wal-Mart shopping cart
abandonment does not change much, averaging
33% of shoppers. Target’s abandonment rate,
however, drops 18% from 47% to 38%, narrowing
the gap between it and Wal-Mart’s rate.

27.  The webpage engine should track every major activity shoppers perform on the site
including viewed products, categories and brands; items added to the shopping cart and
purchased ; search keywords they used ; traffic source visitors arrived from, Geo-location
data, and the list goes on…
 The system must support multiple recommendation types and should be able to display
the right one (and more than one on a single page) based on where the user is at the
purchase funnel (if you have less than 10 algorithms your system is extremely naive)
 Finding correlations between items/users is easy. The hard part is to choose which
correlations should be taken into account and which should be ignored
 The system should have built in a/b testing and reporting capabilities so that it could be
optimized and demonstrate its value. The system should have an interface that allows
marketers to control the outputs of the recommendation engine based on different
variables.
 Keeping the graphic user interface (GUI) as simple as possible will continue to appeal not
first time internet shoppers and also continue to satisfy the already loyal consumers.
*We are not aware is these strategies have already been implemented. These are our opinionated
recommendations.

28. THE END!