2. Thank-you.

3. Partner Reception Recap

4. #WHUC12
twitter.com

6. http://uc12.wikispaces.com

7. http://uc12.whipplehill.com

8. Something New
?

11. Keynote Agendas
T O D A Y : 8:15 - 9:15 F R I D A Y : 8:15 - 9:15
- New Product Vision - Our Advisory Board
- Parent Demo - Teacher Demos
- Early Adopter Program - onMessage Demos
- Upgrade Pricing - onBoard Demo

12. What’s the vision ?

13. What’s the problem ?

14. In 1998 it was websites.

15. Private Schools
Web
Communication

17. Pivot, Don’t jump.

18. Change in strategy,
without a change of vision.

19. Obstacles

20. What were our obstacles?
- Usage. Our current tools are not easy enough.
- Devices. The Internet doesn’t look like it use to.
- Conversation. The rise of bidirectional communication.
- Integration. Tired of systems that don’t play nice together.

22. - Collected names at UC11. (over 180)
- Makibie conducted and documented 45-minute interviews with
WhippleHill clients and users (parents, teachers & students).
- The published a report of findings.
- Report provided parameters for redesign.

24. The P3 Manifesto

25. The Manifesto
- There needs to be a bold distinction between the public,
Admissions driven side of the site and the community side of the
site used by insider constituents.
- Content and Tasks need to be filtered in a more intelligent and
manageable way to minimize information overload and clutter.
This becomes even more apparent for Teachers who have other
responsibilities at the school (Coaching, Club Leader, Advisor) as
well as Parents who have multiple children at the school.
- Show content in one place to streamline the experience. Seeing
the same information repeated in multiple locations can be
disorienting.

26. The Manifesto
- Limiting the number of paths to pages and tasks makes for a
more intuitive experience.
- The Academic experience is the priority for Parents, Students
and Teachers. Getting access to class content, assignments and
academic performance information is the most powerful driver to
getting them over the hurdle of logging in. General
Announcements, News, Media, etc. from the Communications
Office, while still important, comes secondary and the navigation
should be weighted as such.

27. #demoday

30. Design Principles
- Stay out of people’s way…provide an efficient experience.
- Create a visual hierarchy that matches people’s needs.
- Limit distractions and choices.
- Provide strong information scent.
- Provide signposts and cues.
- Provide context.
- Use constraints appropriately.
- Make a good first impression.
- Be emotional.

31. Our Lofty Goals
- Changes the way people interact with private schools online.
- Individualize information and build stronger connections among
all members of a school community
- Define a new category of communication product for private
schools, that sets a new standard for the parent/teacher/student
user experience

34. Parent Teacher Student
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓

37. Early Adopter Program

38. Program Goals
- Validate the direction of the products
- Determine and improve usability
- Uncover bugs prior to product launch
- Gain feedback on how we should prioritize future features
- Obtain user testimonials for marketing and sales purposes
- Build awareness about the upcoming products

39. The Process
- Complete sign-up form at whipplehill.com/beta between now and Sept. 1
- Additional details will be provided via GoToMeetings, videos
and access to a Sandbox.
- Sandbox Phase: Built on make believe data, schools will get to play
around and take a look at the new products in a sandbox environment for
a short period of time. Schools will decide to continue or “wait” based on
Sandbox experience.
- Early Adopter Phase: After experimenting with the sandbox, schools
interested in continuing will have the opportunity to move forward with
their entire school operating the new products in a live data Early Adopter
Program in late fall 2012.

40. whipplehill.com/beta

41. Pricing

42. “a la carte” Pricing

43. Pricing
- No data conversion
- Feature Parity resulting in “Flex” Pricing for existing.
- Create Incentives to Upgrade
- Existing Customers v. New

44. - Page Builder - Academic Groups - Attendance - Admission
- Push Page - Athletic Groups - Schedule - Online Applications
- Event Registration - Community Groups - Grading - Enrollment
- Video - Grade Book - Comments
- Alumni Groups - Assignment Drop Box - Transcripts
- Mentor Groups
- Store
- Giving
- Scoreboard

45. Pricing
- For the products you currently have, the price will remain the
same., You will have access to the same functionality you have
today in the new product.
- Prior to your next renewal date, your account manager will review
with you other functionality in the new products that you may not
currently have and the impact to your annual cost.

46. Pricing
- Between now and the time the new product launches, you may
add any functionality components that you do not currently have
under the current pricing model. This will enable you to have
access to that functionality when you move to the new product.
- Final pricing (for new schools) on the new products is currently in
development.
- Best practices dictate that the pairings in the new products are
most effective and efficient, and we are excited to work with our
schools to help them maximize these new tools.

47. - Page Builder - Academic Groups - Attendance - Admission
- Push Page - Athletic Groups - Schedule - Online Applications
- Event Registration - Community Groups - Grading - Enrollment
- Video - Grade Book - Comments
- Alumni Groups - Assignment Drop Box - Transcripts
- Mentor Groups
- Store
- Giving
- Scoreboard

50. Thank-you.