Using marketing research, you can sell packaged vacations and make MORE. This seminar focuses on selling the packaged vacations in the Globus Family of Brands: Globus Escorted First Class Vacations Cosmos Escorted “Smart” Vacations and Monograms Independent Vacations.
What are the new demographics? What do clients look for in vacations? How can you cross sell effectively? These questions and MORE will be answered at our presentation.
14. What’s in a ‘packaged vacation? Hotel with ALL applicable hotel/city/resort taxes included Breakfast EVERY day of the vacation Other meals as designated in the itinerary Sightseeing including admissions and guides as indicated in the itinerary Transportation as indicated in the itinerary Free time for independent exploration
15. Why the Globus Family of Brands? 80+ years of implementing vacation experiences for clients Charter member of USTOA $10 million dollar protection plan A variety of styles: Panoramic, Regional, Special/Theme, Religious, Family, City Stays, Driving Vacations Vacations from 2 nights to 29 nights 400 itineraries in over 70 countries – WORLDWIDE 28 Business Development Managers in the US PLUS 16 Inside Sales Support Staff for travel professionals Home Based Support nationally
16. Question to Ask: “Do you want a package that includes most things up front in the total cost of the vacation or do you prefer a vacation that lets you manage more of your time?” Inclusions = Globus Budget savvy with free time = Cosmos My way = Monograms
18. Globus Snapshot Age: 45-65 (avg. 57) Married: 68% Gender: 63% female Income: $70,000+ Almost 30% of Globus travelers are singles!
19. More Quality Hotels Globus hotels are a cut above the competition First class and above (4- and 5-star) No Tourist Class in Europe and North America Rated per the Official Hotel Guide and National Tourism Offices worldwide Quality Locations Locations chosen in the heart of your destination
20.
21. More Selection Largest variety of itineraries & departures worldwide Scope Over 182 Globus vacations across more than 62 countries on 6 continents Travel Styles More ways to travel than anyone else From comprehensive Panoramas to Independent Vacation Variety of transportation
22. More Tour Director Insights “The World’s Most Dynamic Tour Directors” Their expertise is why 9 out of 10 customers rate our Tour Directors the best in the business Committed to clients’ experience, not “sales” Experience Average 14+ years experience worldwide Destination Knowledge Experts of the area--are native of touring area European and Exotic TD’s speak English + 2 additional languages
23. More Experience = More Trust Over 80 years of opening the door to the world Long-term relationships with hotels and attractions means our guests enjoy the best service possible Solid--$10 million Consumer Protection Plan means peace-of-mind 97% traveler satisfaction rating More than 85% will travel with us again
24. More Selection Largest variety of escorted travel styles Panorama Regional Discovery Cruise & Tour Special Events Family Religious
25.
26. Top Tours for 2010 Best of Italy Italian Mosaic Italy’s Great Cities Essential Europe (Panoramic Tour)* Italian Treasures *Panoramic Tours up over 2010! Average age is 53 – younger than other tours
29. Cosmos Making dreams of international travel reality Price = attainable Overcomes language, transportation, logistics barriers 40% free time “Starter kit” to introduce travelers to foreign lands Prospecting tool for agents to recruit new European travelers Upgrade to a real vacation for the price of a getaway
35. Jewels of Morocco: from $789 British Panorama: from $869 Tunisian Adventure: from $889 Prague, Vienna & Budapest: from $899 Jewels of France: from $919 Greek Odyssey: from $939 Jewels of Spain & Portugal: from $949 The Magic of the Italian Lakes: from $999 Irish Explorer: from $999 Jewels of Poland: from $999 Jewels of Slovenia & Croatia: from $999 Grand Tour of Turkey: from $999 Cairo, Alexandria & the Mediterranean: from $999
36.
37. Top Tours Best of Italy* Splendor of Italy *top tour for Singles company wide
49. FAQ: How will the teacher travel? In a single room How many chaperones are needed? One adult for every 9 students How much spending money do we need? We recommend $20-40 each day per student Do the children get additional discounts? Youth pricing is built into the package price
50. Who Are the Decision Makers? Key Players for Student Groups: Educator Parent Student Q:
53. Monograms = Independent Travel Made Simple Monogramsreceives asatisfaction ratingof95%, based on our customer surveys.
54. Baby Boomers Families Cruise Clientele Honeymooners Girlfriend getaways Past escorted travelers Who is Monograms ideal for?
55. FAQ:Whatdo you offer that other companies don’t? We offer travel componentsthat are connected and cohesive! amalia.meliti@dc-intl.com “Transportation, Choice of Hotels, sightseeing and activities, breakfast, personal service, worldwide destinations”
62. MonogramsTravel Styles Single-City & Multi-City Getaways Worldwide Driving Vacations & Rail Vacations North America & New Zealand Independent Vacation Packages Worldwide Destinations Europe United States Canada South America Asia South Pacific Africa Over 400Vacation Options in 2011
63. Europe Overview - 2011 Single-City Getaways (6packages) Top Seller: Week in London Multi-CityGetaways (31packages) Top Seller: Week in London & Paris Top Seller: Rome, Florence & Venice Hotel Examples (remember – you choose!) Rome: Cicerone Florence: Boscolo Astoria
64. New Vacations – 2011 Europe 3 Dublin Packages Dublin Summer Getaway Dublin & London Dublin, London & Edinburgh 2 Multi-Country Panorama Vacations London, Paris, Venice, Florence & Rome London, Paris, Budapest, Vienna & Prague
65. North America Overview - 2011 Single-City (8 packages) Top Sellers: New York City; Washington DC Multi-CityGetaways (8 packages) Top Sellers: Montreal & Quebec City; Oahu & Maui Driving Vacations (19 packages) Top Sellers: America's National Park and Canyon Discovery RailVacations (1 package) Canadian Rockies by Rail
66. North America Driving Vacations Driving Vacations The Best of Alaska Alaska Adventure Sea to Sky, Vancouver & Whistler Heart of the Great Lakes
67. South America Overview - 2011 Independent Vacation Packages (12) Top Seller: Peru Highlights Top Seller: Brazil, Argentina & Chile Optional Excursions & Activities Santiago, Chile – Vina Santa Inés Arenal, Costa Rica - Horseback Ride to La Fortuna Waterfall Over 160 ways to extend your core Monograms Package!
68. NewVacation & Destinations 2011 South America Vacation: Andean Explorer Start in Peru’s Amazon! Extend your client’s vacation in the Galapagos Islands Stay at the Finch Bay Hotel on Santa Cruz Island Add a Galapagos cruise Arequipa & Colca Canyon is also available to add on Do it all: Start in Peru’s Amazon plus add the Galapagos or Arequipa & Colca Canyon!
69. Asia Overview - 2011 Independent Vacation Packages (9) Top Seller: Tokyo & Kyoto Top Seller: Highlights of China
70. NewVacations - 2011 Flavors of Vietnam & Cambodia 12 ways to extend, such as: Bangkok, Phnom Penh, Luang Prabang, or Chiang Mai Best of Thailand 15 ways to extend, such as: Singapore, Siem Reap, Luang Prabang, or Phuket India’s Golden Triangle Extend in Dubai, Southern India, Nepal or all 3 75 ways to extend your2011 Monograms vacation in Asia!
71. South Pacific Overview - 2011 Independent Vacation Packages (9) Top Seller: Journey Down Under Fijiextension available on all South Pacific packages in 2011!
105. What’s Included? 2-night Hotel Stay (SFC or Deluxe) Breakfast daily Transfers between hotel and cruise ship All taxes
106.
107. Advantages: We Know Land! Better Prices! More Flexibility! Easy! More Profitable for You! On average our prices are < lowerthan you can get elsewhere! As low as $296pp
108. Africa Accommodations Standard package Primarily Sopa Lodges Upgrade package Serena Lodges Luxury tented camps in: Lake Nakuru Masai Mara Serengeti Sarova Mara Camp *Kenya and Tanzania Accommodations…see brochure for more!
109. The simple way to book an independent package for your clients. How Simple? Select a package based on preferred cities Select hotels Add on sightseeing (earn 5%) Add flights (earn 5%) How much could you make? Just try it! Just 4 Steps Total = $790!! Average commission per couple (including land and air) $790
120. Monograms Promotions $200 off pp on air-inclusive vacations of 6 nights or more OR land only vacations of three or more cities $200 off pp on Exotics vacations of 6+ nights or 3+ cities booked Feb 2 – Mar 29, 2011 Up to $200 off pp on select N. America vacations booked Feb 2 – Mar 29, 2011 $200 pp on vacations of $1,000 or more $100 pp on vacations less than $1,000
121.
122. Avalon Promotions 10% off the cruise/land price of 2011 air-inclusive European river cruises between Jan 5 – Mar 1, 2011 $400 off per couple on all 2011 Europe river cruises without air $1,000 off per couple on select departures of select cruise/land only 2011 river cruises
Customized Service. Your group will enjoy the same high-quality tour expected from the Globusfamily of brands, but with the added benefit of an itinerary uniquely designed for the specific needsof your group. When you request a custom itinerary, your custom tour consultant will contact you todiscuss the trip in more detail. We go above and beyond to ensure that the pace of the tour is rightand that all “must-see” attractions are included.Educational Experience. We have provided thousands of students with many types of travelexperiences, each one customized to the student group’s unique needs.Safety & Security. The Globus family of brands has the experience and reputation parents can trust.You can assure parents and educators that they are traveling with a reputable company that will not onlyprovide the best educational travel experience, but are also committed to the safety of their student.Worldwide Scope. We are truly a worldwide operation with 32 offices around the world to assisttravelers, so you can rest assured that your student groups will always have access to our outstandingcustomer service.Financial Security. Your student groups will have peace of mind with Globus’ $10 million consumerprotection plan while traveling domestically or abroad.Value. Thanks to the Globus family of brands’ buying power, you will get unmatched value when it comesto hotels, excursions, and even your group’s air price. Teachers will find they can get all of the service of aStudent Discoveries trip for about the same price they would pay doing the arrangements on their own.
Market Size. The student travel market represents one of the largest segments of the leisuretravel industry. Students travel with many different organizations, including class trips, school sportsteams, bands, choirs, churches, and on volun-tourism trips. Menlo Consulting Group estimates the totalpotential market for school-sponsored educational trips to be approximately 8.9 million children in6.7 million households. This is too large of a market not to be part of your agency’s travel portfolio.SYTA reports an annual increase 20-30% past 5 years
Groups to target:• New York City: Theatre students to expand their talents andknowledge at Broadway workshops and performances• Washington, DC: Middle school annual trip to experience thecapital and learn about our nation’s government and history• Philadelphia: History classes to study our nation’s journey towardindependence• London: Language Arts classes to delve into English literatureand the works of William Shakespeare• Spain: Spanish language classes to immerse themselves in theculture and practice language skills• Italy: Art, architecture, and history students to experience theclassics in person
Can run up to 150+ on multiple coaches on the same itinerary successfullyBasic insurance is Part B of our insurance: Accidental Death and dismemberment; Medical expense/Emergency assistance; baggage and personal effects; and baggage delay – it is included for all participants of the groupThe individual participants can choose the following on an individual basis.For an additional $49 per student, add Part A which is trip interruption, trip cancellation, missed connections and travel delayFor another $30 per student add Travel Protection PlusChaperones travel in double occupancy rooms
Focus on your local connections – you are the local travel expertEducator. The primary focus of the educator is to enhance their students’ education and/or lifeexperience. It is important to speak to the educator about what their students will learn from the travelexperience. Educators want to talk with someone who “speaks their language” and understands thedimensions of student travel—itinerary, educational components, fundraising, safety, and security. Timeis a precious commodity for educators. Entice the educator to leave the travel details in your experthands so they can focus on the enrichment of their students and do what they do best—teach.Parent. One of the key considerations for a parent is the safety and security of their child. They want toknow that the Tour Operator the group is using is reputable and that their child will be in good hands.Student. The student is the traveler whose enrichment is what all parties are striving to develop.They are savvy and research destinations and attractions that they will soon be experiencing. Theyare interested in where they will be traveling, what each day will look like, how much spending moneythey will need, and what to pack.
Welcome Liberty Travel!
We have a variety of vacation styles and ways to experience your personal vacation – almost 150 packages to choose from. (101)
5 new: Vancouver & Whistler: Maui & Kauai; Redwoods, Wine Country & Yosemite; Colorado Rocky Mountain High; the Historic East
Enjoy a relaxing horseback ride through the beautiful Costa Rican countryside. Find along the way, cattle farms and agriculture, also the chance to see birds such as oropendolas and toucans. Next, take a short walk into the forest to reach a waterfall, which is 70 meters high. At the base of the waterfall there is a natural pool where we can swim in the fresh water of La Fortuna River. Buenos Aires, ArgentinaFiesta GauchaIn Argentina ranches dedicated to cattle breeding and to growing grains are called Estancias. Today, enjoy a complete day at an estancia in the pampas, where Buenos Aires ends and home to the gauchos! This full-day excursion is an ideal opportunity to absorb the atmosphere of rural life and a colorful feast in the heart of the pampas. Lunch includes world-renowned Argentine beef and live entertainment by gauchos in their native costumes. After lunch, the folklore show will began with its music and dances. The day will end with demonstration of typical activities at an estancia: regional games on horseback such as the carrera de sortijas, where two teams gallop at full tilt under a wooden arch and try to pass a pin through a small ring hanging from the arch. Santiago, ChileViña Santa InesOver 60 years ago a young Italian named Pietro De Martino Pascualone arrived in Chile, searching to satisfy his passion for wine. In his quest for the ideal location he decided upon the Maipo Valley with its excellent soils and perfect climate and in particular Isla de Maipo, which is located just 50 km from Santiago and the Andes Mountains and 50 km from the Pacific Ocean. Gathering knowledge accumulated by generations of winemaking with typical pioneering Italian spirit, the Santa Inés Vineyard was soon to gain a reputation for quality. Today the Santa Inés estate has expanded, increasing its original vineyard acreage, whilst always remaining a "Family Winery". This fiercely proud family tradition is enabling the wines of Santa Inés to compete amongst the best. Enjoy a tour of the production facility followed by a tasting the great quality wine.
Brazil, Argentina & Chile: ISR – 14 daysISS – 21 days with Peru preISU – 17 days with Easter IslandDefinitely highlight Easter Island!! I am in Santiago, Chile and just returned from Easter Island - it was phenomenal, mysterious, exotic, and beautiful. I will have to tell you about it when I get back to the office!! Go to the itinerary text online for more info to help you with info - I have expanded text online as it wouldn't fit in the brochure!ISV – 24 days with bothAmazonia Voyage w/ Rio & IguassuWas Globus SA/EBrochure shows Mandi cabin – no upgrade availableCosta Rica Wonders (8 days from $1299)Café Britt – coffee plantation (www.cafebritt.com)Arenal VolcanoTabacon Hot SpringsArenal Hanging Bridges (cloud forest)2 full days Guanacaste beaches
7 countries; 16 citiesTokyo & Kyoto (IAJ) I would focus on the fact that there are Japan only vacations and a lot more Japan product in general and how many options there are to include Japan into Monograms. Plus all of the flexibility with China.HotelsStandard: Sheraton Guilin, Sofitel Hyland (Shanghai)Upgrade: Westin Beijing, Westin ShanghaiHighlights: Sightseeing – Plus Free TimeVIP access to the Great Wall of ChinaCruise on the Li RiverShanghai Museum
Brazil, Argentina & Chile: ISR – 14 daysISS – 21 days with Peru preISU – 17 days with Easter IslandISV – 24 days with bothAmazonia Voyage w/ Rio & IguassuWas Globus SA/EBrochure shows Mandi cabin – no upgrade availableCosta Rica Wonders (8 days from $1299)Café Britt – coffee plantation (www.cafebritt.com)Arenal VolcanoTabacon Hot SpringsArenal Hanging Bridges (cloud forest)2 full days Guanacaste beaches
Activities & ExcursionsAyers Rock – Ride a camel through the desertTake the gondola up Bob’s Peak and enjoy dinner at skyline restaurantFiji – Take a sunset dinner cruise featuring a cultural show.Queenstown – Go skiing in the winter monthsMelbourne – Ride to the top of Eureka Skydeck 88 for great views of the city (300 metres off the ground)Fiji – Simply relax by the beach, scuba-dive, or sea kayakHighlights: Sightseeing – Plus Free TimeCatamaran to Green Island Guided walk & Sunset Cocktail at Ayers RockMelbourne Botanical GardensVisit world-famous Bondi Beach
Fiji extension added to all the South Pacific Monograms vacations
We will host a special destination webinar on Africa this November with our Product Manager, Ryan Drogemueller.
For more information – see website and past trainings.
We Know Land! We have our own operations offices and long-standing hotel relationships in each city – we construct and operate each package ourselves. Better Prices! – on average, our pre/post cruise packages are more economical than those offered by cruise lines. Prices as low as $295pp (Copenhagen)More Flexibility! – you can add flights, sightseeing, airport transfers, and insuranceEasy! – Monograms makes independent travel simple and these packages are no exception. Simply select the cruise line, ship and departure date, and we give you a corresponding 2-night package. Plus, we include the transfer to or from the port to the hotel.More Profitable for You! – A great way to make up lost ground on cruise revenue – every element is commissionable – from the pre/post cruise package itself to air and sightseeing!
Average commission per couple (including land and air) = $790. Plus 5% commission on optionals (pre-book them)