The document discusses ways for event organizers to promote engagement with content across multiple events. It recommends (1) sharing slide content from one event on the next event's website, (2) promoting the content on social media to get advocates to endorse the events, and (3) including calls to action on the content that drive registration for upcoming events. This strategy is meant to warm up prospective attendees and drive awareness through advocates' social networks and search engine optimization of the content.

1.
A2endees Hooked
Ge2ing
{from one event site to the next}
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2. Make their trip report easy
(justify and reinforce now)
Make it easily sharable
(advocates need smart tools)
Make the offer easy
(renew existing, engage NN)
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3. How?
• Fill the next site with today’s content
• Promote the slide content, not the site
• Feature resulting blog posts on your site
• Keep the CTA prominent and relevant
Price Media Consulting, Inc. h2p://
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4. The steps:
Make this year’s audience aware of this
socially sharable slide content,
which is…
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5.
Embedded in the home page of the
subsequent event’s site
then incorporate…
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6.
Your beautiful, omnipresent retention-­‐‑
based call to action for registration
so when…
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7.
Your biggest advocates view, share, and
comment on the slide content
because you…
Price Media Consulting, Inc. h2p://
www.price-­‐‑media.com

8.
Made it super-­‐‑easy for them to impress
peers, partners, friends and connections
who are now…
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9.
Your ideal net new a2endee prospects,
warmed up by the advocate’s endorsing
social proof
which includes…
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10.
The omnipresent call to action for
registration and your opt-­‐‑in boxes
which is amplified again…
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11.
As your easily-­‐‑shared content is liked,
blogged, tweeted and used as a linkedin
post in the advocate’s circle
and the big bonus is…
Price Media Consulting, Inc. h2p://
www.price-­‐‑media.com

12.
Slideshare performs their SEO magic
So each presentation adds another piece
of fresh, contextually, keyword-­‐‑rich top-­‐‑
ranked search content
which of course…
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13.
Drives NN awareness
Gets viewed and followed by others
Buries competitive event’s rankings
and most importantly…
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www.price-­‐‑media.com

14.
Makes you a genius
Price Media Consulting, Inc. h2p://
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15.
btw –we’ve got a few thousand of these
low-­‐‑effort, high reward nuggets to share
…perhaps we should chat?
www.price-­‐‑media.com
Price Media Consulting, Inc. h2p://
www.price-­‐‑media.com