1. Ms. Mills
8th Grade Language Arts

2. Academic Vocabulary
-Persuade
-Argument
-Support

3. What is persuasion?
A means of convincing people:
 to buy a certain product
 to believe something or act in a certain
way
 to agree with a point of view

4. ARGUMENT
 requires the student to investigate
a topic, collect & evaluate
evidence, and establish a position
on the topic.
 takes a position on one side of a
controversial issue or simply,
argues a point.
 An argument needs to be narrow
enough for you to defend in the
length of essay assigned. You
need to be able to find enough
evidence to support your
assertions. **You need to make a
point worth arguing: a point that
elicits a "so what?" from your
reader will not generate a strong
essay.
SUPPORT

5. Persuasion Is All
Around You!
“Can You Hear Me Now?”

6. Common Persuasive Techniques
 Word Choice
 Repetition
 Rhetorical Question
 Bandwagon
 Testimonial
 Glittering Generality
 Appeal to Authority
 Hyperbole
 Symbol
 Card Stacking
Purpose?

7. Emotional Appeals in
Persuasive Writing
Writers and
advertisers use
many techniques to
convince you to
agree with them or
buy their product.
An emotional appeal
tries to make the
reader connect the
writer’s message
with an important
feeling.

8. Symbols
 the candidate becomes associated with
symbols of America, or trust, etc.

9. Card Stacking
 let me tell you all the reasons that
I am the best choice. Please disregard
anything else you hear or see.

10. Glittering Generalization
 Statement jumps from a
few cases to all.
 “Glittering” because it’s
falsely attractive
 Often used by politicians
 Uses a “positive”
connotation to encourage
audiences to accept the
product or person without
examining the evidence.
Have it your
way!
This slogan implies
“choice” which is a
founding principle of
democracy.

11. Testimonial
 Statement endorsing an idea/product by a
prominent person.
 Product does not have to be related to “star’s”
field.
 Commonly uses musical artists, sports giants,
actors/actresses

12. Bandwagon
 persuasive technique that invites you to
join the crowd.
 Everybody’s doing it!
 Often uses weasel words
Everyone in Auburn is
supporting Bob Riley.
Shouldn’t you be part of the
winning team?

15. 13
Whose slogan is: “Think Outside the
Bun.”
Super Slogans 2

16. 10
Whose slogan is: “Expect More. Pay
Less.”
Super Slogans 2

17. 8
Whose slogan is: “Thousands of Possibilities.
Get Yours.”
Super Slogans 2

18. 7
Whose slogan is: “Live in your world, play
in ours.”
Super Slogans

19. 6
Whose slogan is: “Buy it. Sell it.
Love it.”
Super Slogans

20. 3
Whose slogan is: “We bring good things
to life.”
Super Slogans

21. 2
Whose slogan is: “I’m Loving It”
Super Slogans

22. 1
Whose slogan is: “Maybe she’s born with
it, maybe it’s…”
Super Slogans

23. United States – Uncle Sam: I Want
You!
Russia – Look familiar?
Government Support

24. United
States
Propagand
a

25. Academic Vocabulary
- Emotional Appeal
- Ethical Appeal
- Logical Appeal

26. Pathos (Emotional Appeal) means persuading by appealing to
the reader's emotions. Language choice affects the audience's
emotional response, and emotional appeal can effectively be
used to enhance an argument.
Ethos (Ethical appeal) means convincing by the character of
the author. We tend to believe people whom we respect. One of
the central problems of argumentation is to project an impression
to the reader that you are someone worth listening to, in other
words making yourself as author into an authority on the subject
of the paper, as well as someone who is likable and worthy of
respect.
Logos (Logical Appeal) means persuading by the use of reasoning.
Look at deductive and inductive reasoning, and discuss what
makes an effective, persuasive reason to back up your claims.
Giving reasons is the heart of argumentation, and cannot be
emphasized enough.

28. “The Greatest Struggle”
Tools of Persuasion

30. Let’s Establish a
Purpose
 “The trouble with TV is that…”

31. Background Information
 Children’s programming has changed from
the beginning of the 1940s. It included
early shows titled, Lassie (1954-1964),
then moved into the cartoon network.
 MTV began in 1981 and a recent study
found that fourth and fifth graders watch
MTV. Is this appropriate?

32. Think about it…
 Think about
how many
hours a day
the TV is
turned on at
your home.
 Robert MacNeil, well-known
journalist, stated that the
average American watched
nearly four hours of TV every
day. At that rate, a seventy-
year old person who began
watching TV age the age of
five has spent TEN years
sitting in front of the TV.
 Why has this number
declined?

33. Persuasive Techniques
 Support points with facts, statistics, and
quotations
 Use words that have strong emotional
impact
 Repeat key ideas or beliefs
 Use slogans or chants that can stir an
audience to action
RELEVANT DETAILS

34. “The Trouble with TV”
“Sharing the American Dream”

35. From Sharing in the American
Dream
 Discuss an inspirational speech you have
heard before.
 Think… what might a speaker’s purpose
be for giving a speech?
 How can persuasive techniques be
incorporated into inspirational speeches?

36. From Sharing in the American
Dream
Reading Strategy:
 Evaluating the message of a speech can
help you form an opinion about the
speaker’s position.
 Summarize the main idea of the speech.
 Look for relevant details that support the
speaker’s opinion.

37. Persuasive Essay Plan
Outline Format (for each
body paragraph)
T.S.
A.
1.
2.
B.
1.
2.
C.
1.
2.
C.S.

38. Thursday, November 17,
2011
Materials Needed:
-Outline
-Paragraph
-Pencil
-Notes on the 10 Persuasive Techniques

39. Quiz-Quiz-Trade
1. Hand Up, Pair UP
2. Student A quizzes Student B
B answers
(A may need to support B)
3. Student B quizzes Student A
A answers
(B may need to support A)
4. Trade quiz cards
5. Repeat with new partner

40. Let’s
Annotate

41. Self-Edit
3 minutes
Peer
Support
5 minutes
per partner