4. PROTOTYPE:WHY?
Image: University of St. Gallen
- Build to think!
- Learn and advance your ideas quickly.
- Change the conversation from fictional to concrete.
- Get your users’ reaction/feedback.
12. ROLE PLAY: How?
1. DECIDE ON:
- Situation
Flight telefon boarding service
Home
- Roles
Perent + operator + children
- Props
Use paper and simple objects as props
2. ACTION
14. Prototype & test
During the test:
- Improve while testing.
- Don’t lead!
After the test, talk about:
- What did you learn?
- What surprised you?
- What are your next steps?
18. Brainstorming purpose:
Multiple possibilities
Varied opportunities, from several
viewpoints and perspectives
Unusual and original opportunities, and
Details that expands or enriches
possibilities
19. Brainstorming rules:
One conversation at a time
Headline!
Build on the ideas of others
Encourage wild ideas!
Be visual
Stay on topic
Quantity rules
DEFER JUDGEMENT!!!
20. Identify Discover Create Prototype
Generate challenges
How might ...?
In what ways ...?
• One conversation at a time
• Build on the ideas of others
• Encourage wild ideas!
• Be visual
• Stay on topic
10 min.
• Quantity rules
DEFER JUDGEMENT!!!
21. Identify Discover Create Prototype
Priorities challenges
There is no BEST IDEA!
Don’t select on feasibility, yet.
Maintain your innovation potential.
Judge from a user’s point of view.
3,2,1
10 min.
22. Identify Discover Create Prototype
Idea generation
One conversation at a time
Headline!
Build on the ideas of others
Encourage wild ideas!
Be visual
Stay on topic
Quantity rules
10 min.
DEFER JUDGEMENT!!!
