YPartnership Presentation at TravelCom 2010, presented by Peter Yesawich. Attendees interested in learning more about the 2010 Portrait Of Affluent Travelers™ should contact Greg Dunn at greg.dunn@ypartnership.com.

1. © 2010. All rights reserved.

2. Profile
• National probability survey (n=2,500)
• Active travelers (business and leisure)
• Fielded February 2010

3. Evolving Perspectives
On Technology

4. Most Important Travel
Web Site Features
Feature 2010
Being able to check lowest fares/rates 87%
Easy to use booking feature 74
Photos of rooms/facilities 72
Destination maps 66
Ability to enter coupons for savings 65
Scheduling activities in advance 62
email notification of specials 46
User –generated reviews 46
Ability to share photo with others 10

5. “I Get The Best Prices
For Travel Services…”
• 47% - Online, through the Web
site of online travel
service supplier
• 37% - Online, through Web
site of OTA like Expedia,
Travelocity, Orbitz, etc.
• 12% - Over the phone, directly
from travel service
supplier
• 4% - Over the phone, through
traditional travel agent
© 2010

6. Purchased Travel Service As A Result Of Receiving Unexpected
Email From Supplier That Required Immediate Response
Agree %
YES 16
Generational Group
• Millennials (18 - 30) 20
• Gen X (31 - 44) 20
• Boomers (45 - 63) 14
• Matures (64+) 7

7. Visited Online Blog To Seek Information About
Destination Or Travel Service Supplier
During Past 12 Months
Total 23%
• Millennials (18 - 30) 29%
• Gen X (31 - 44) 26%
• Boomers (45 - 63) 20%
• Matures (64+) 14%

8. Have Posted Content To
Travel-Related Blog
During Past 12 Months
© 2010

9. Have Posted Pictures Or Videos
To Travel-Related Blog
During Past 12 Months
© 2010

10. Social Media

11. Incidence Among
Active Travelers
Site %
facebook 49
MySpace 23
YouTube 10
Twitter 7

12. % Travel Applications
Ask advice about a
11 destination
Ask advice about a
8 supplier
6 Learn about travel deals
Get updates on
5 destinations and suppliers
Join a community with
5 like travel interests

13. The First Screen.
The Second Screen.
The Third Screen.

14. Have Done Using Smartphone
• 47% - Navigate a destination
using phone’s GPS
functionality
• 47% - Search for latest
information on flight
schedules or delays
• 29% - Comparison shop airfares
and hotels rates
• 28% - Share information and
photos about travel
experiences
© 2010

15. www.visitmobile.com

16. www.ypartnership.com