The document provides 8 tips for recruiters to optimize their LinkedIn presence and effectively leverage LinkedIn's professional network. The tips include: 1) developing a complete profile to establish an expert personal brand, 2) joining and participating in relevant LinkedIn groups, 3) sharing open jobs to expand reach, 4) using status updates to engage followers and advertise opportunities, 5) creating polls to gain industry insights, 6) encouraging employees to act as company ambassadors, 7) showcasing the employment brand through company/career pages, and 8) integrating LinkedIn apps to maximize profile and network value.

1. Talent Solutions
Top 8 LinkedIn Tips and Tricks for Recruiters
LinkedIn is a powerful platform for recruiters to build connections with top talent
around the world. Follow these eight key tips to optimize your presence on LinkedIn
and make the most of the world’s largest professional network.
1 It all starts with your profile
Your profile is your first opportunity to build your personal
brand as a recruiting leader. Some tips:
• Your picture is a must: It makes your profile more human,
and you more accessible.
3 Share your jobs
Expand your reach by sharing your jobs across LinkedIn,
Groups, Facebook, Twitter, or individuals. Watch your jobs go
viral by forwarding to multiple audiences.
• Get creative with your headline: Tell people what you
stand for. Your headline will show up in search results, so
make someone want to click on it.
• Feature recommendations: Ask for recommendations from
your team, hiring managers, and people you’ve hired.
• Include links and downloads: Link to your company’s web
site, company/career page, company blog and Twitter feed,
or embed presentations and polls.
• Give your pitch: Your summary should show what it’s like to
work at your company. Think BRAND, not resume.
4 Make your status updates come to life
“ Brendan hired me at LinkedIn. It was a tough decision to leave my
former company, but Brendan really made the case.”
Sarah James, Director of Sales, LinkedIn
2 Utilize LinkedIn Groups
Join many: Join recruiting groups or others that are relevant
to your key talent pools. They’ll help you keep your finger on
the pulse of the market.
Use LinkedIn status updates as you would a targeted,
business edition of Twitter, and synchronize LinkedIn with
Twitter. Your status updates are a fantastic opportunity to
share information virally:
• Advertise open jobs and ask your network to pass on leads
• Share tips on job seeking to position yourself as an expert
• Post updates about your company and highlight what it’s
like to work there
Participate in a few: Get involved in a few select groups to
brand yourself as an expert. Post thoughtful questions,
articles the group might like, and unbiased responses to
conversations.
Run one: Create a group about your company, industry, or
functional area to drive employment brand, build pipeline,
and even source. And don’t forget to promote and drive
traffic to your group—link to it from your career page and
profile, and encourage others to do the same.
To learn more about LinkedIn Talent Solutions,
please visit: http://talent.linkedin.com

2. 5 Create a poll on LinkedIn
Creating a poll is a great way to gain insight on your
industry and your talent market. And it’s as easy as filling
out a web form. Share it in your status update, in Groups,
and on Twitter. This will help your poll go viral and boost
your response rate. One LinkedIn member conducted a
poll and received 14,000 responses and 1,500 comments.
8 Integrate apps to maximize the value
of LinkedIn
LinkedIn Apps enable you to enrich your profile, share and
collaborate with your network, and get the key insights that
help you be more effective. Some examples:
• Company Insider: When a potential candidate comes to
your career site, they’ll see who they know at your
company and can view their profile in one click.
• Outlook Social Calendar: Automatically see the latest
activity from any LinkedIn connection that sends you an
email – articles they’re reading, conferences they’re
attending, and profile updates–all from Outlook. And
connect with new people with a single click.
• WordPress: Sync your WordPress blog posts with your
LinkedIn profile, keeping active and passive candidates in
the know.
6 Turn your employees into ambassadors
Sampling of applications available on LinkedIn.com:
of your company
Your employees are a key entry point to your company on
LinkedIn. Driving social networking adoption within your
organization can boost traffic to your company page, career
pages, and your jobs. Think of your employee base as an
extension of your recruiting team. Circulate tips on how
they can build great profiles that describe an exciting work
environment, and share status updates and career
opportunities with their connections.
7 Showcase your employment brand
Make the most of your LinkedIn company and career pages
to influence passive candidates.
• Position your company as an employer of choice to
attract passive and active candidates.
• Encourage company followers to keep current with
exciting company news.
• Highlight insightful statistics about your employees and
feature their profiles.
• Keep your content fresh and dynamic to encourage
return visits.
• Add a LinkedIn Career Page to differentiate your
company with videos, banners, employee spotlights, and
create dynamic content targeted to specific job functions.
To learn more about LinkedIn Talent Solutions,
please visit: http://talent.linkedin.com
Copyright © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
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