Presentation on Aug. 18, 2011 to the Gulf Region ITS Workshop in New Orleans.

1. Parsons BrinckerhoffCommunication & Public Involvement GroupSocial Media for Transportation ProjectsDarrel W. Cole, ManagerShane Peck, Sr. Communications CoordinatorBill Grass, Communications SpecialistAugust 2011

3. Engage the public by posing questions and thanking them

4. Share information from other entities

5. Say good morning, share the weather news, provide public service messages.

7. Transparent, consistent and reliable flow of information on a daily basis

10. Social Media: Focused Engagement

11. True Engagement = Focused Results Huey P Long Bridge Widening Project: Social Media Impact: (as of July 2011) 1,749 Facebook Likes, up 73 from the prior month 112,000 “post” views monthly 227 likes/comments in most recent month 53% female 61% ages 35 & older 663 Followers on Twitter 1,190 Tweets since late 2009, 3 on average day. Prior to December 2010, monthly tweets exceeded 45 only two times. Since then, we have had no fewer than 61 tweets in a month with a high of 145 in June.

12. True Engagement = Focused Results Geaux Wider Interstate Widening Program: Social Media Impact (As of July, 2011): 437 Facebook Likes: 50,000 “post” views monthly 57% female 65% ages 35 and older 280 Twitter followers, up 100 from March. Follow 294 now. We followed 52 in January. 1,792 Tweets, 6 on average day. 26% of Tweets are RTs. Prior to February 2011, monthly tweets exceeded 100 only once. Since then, we have had no fewer than 127 tweets in a month with a high of 250+ in May. @GeauxWider is listed on 28 lists, including several traffic media lists.

14. Planned and staffed real-time engagement on social media, resulting in 500 comments/likes posted.

17. On a typical weekday, daily active users number average about 140. On most days during the flooding warnings, daily active users numbered in the 300-500.