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Shareable	
  Trust	
  ©TM®	
  
raj	
  singh	
  
raj@sooqini.com	
  
@trajsingh	
  
Ouishare	
  London	
  6-­‐11-­‐13	
  
1
Collaborative
consumption

Planet
People
Profit

2

Shareable Trust ©TM® / raj singh / November 2013
What makes it
work?

Need
Belief
Trust

3

Shareable Trust ©TM® / raj singh / November 2013
What is trust?

Tell the truth, Keep your promises, Do the right thing
4

Shareable Trust ©TM® / raj singh / November 2013
How is trust
created?

By trusting

“The Internet is not just a series of
pipes. Its core architecture embeds
an assumption about human nature.
It assumes that if individuals are
empowered, they will do the right
thing the vast majority of the time.
Services like eBay, Etsy and Airbnb
are built on the assumption that
most people are honest. Increasingly
we have less confidence in
established hierarchies. We have
come to trust in the network, in the
web of connections between
people.”
(Brad Burnham, Union Square Ventures)

5

Shareable Trust ©TM® / raj singh / November 2013
Who is trusted?

6

Shareable Trust ©TM® / raj singh / November 2013
Who needs to be
trusted – in collcons?

Sharer/giver
Sharer/recipient
Sharing platform

7

Shareable Trust ©TM® / raj singh / November 2013
But wouldn’t this be better?

Trust 2.0
8

Trust+

SharedTrust

Shareable Trust ©TM® / raj singh / November 2013
Shareable Trust is
combined trust

Between people,
platforms and
industries

9

Shareable Trust ©TM® / raj singh / November 2013
Bring your ratings
and feedback

Opt-in to share
Jumpstart on a
new network
Don’t ever be a
no-star Nellie
again

10

Shareable Trust ©TM® / raj singh / November 2013
A simple number

At first, Shareable
Trust will be a
single metric,
easily shared

11

Shareable Trust ©TM® / raj singh / November 2013
And later, an API set

Ability to
check, update
and share as
desired

12

Shareable Trust ©TM® / raj singh / November 2013
Example

I’m hot on Sooqini -> I join goCarShare -> I transport
my rating to them -> And then to RMI -> And then to…
13

Shareable Trust ©TM® / raj singh / November 2013
Benefits of
shareable trust

People: don’t start
from zero
Adoption: moves
more quickly
Externalities: ???

14

“We always overestimate the
change that will occur in the
next two years, and
underestimate the change that
will occur in ten years. Don’t let
yourselves be lulled into
inaction.”

	
  
William H. Gates III

Shareable Trust ©TM® / raj singh / November 2013
Needs one/many
Trust Servers

Middle-ware
Independent
Non-repudiatable

15

Shareable Trust ©TM® / raj singh / November 2013
UK Share Co. wants
to help

Independent body
representing UKbased Sharing
Economy
companies

16

Shareable Trust ©TM® / raj singh / November 2013
UK Share Co. focus
on outreach

@UKShareCo
Making people
aware of Sharing
Economy
Regulatory input
Trust
infrastructure
17

Shareable Trust ©TM® / raj singh / November 2013
Next steps

Join us in
spec’ing
Shareable Trust
Be a part of
UKShareCo
Spread the word

18

Shareable Trust ©TM® / raj singh / November 2013
Filler

20s breather

19

Shareable Trust ©TM® / raj singh / November 2013
Thank you

20

Shareable Trust ©TM® / raj singh / November 2013

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Shareable Trust

  • 1. Shareable  Trust  ©TM®   raj  singh   raj@sooqini.com   @trajsingh   Ouishare  London  6-­‐11-­‐13   1
  • 3. What makes it work? Need Belief Trust 3 Shareable Trust ©TM® / raj singh / November 2013
  • 4. What is trust? Tell the truth, Keep your promises, Do the right thing 4 Shareable Trust ©TM® / raj singh / November 2013
  • 5. How is trust created? By trusting “The Internet is not just a series of pipes. Its core architecture embeds an assumption about human nature. It assumes that if individuals are empowered, they will do the right thing the vast majority of the time. Services like eBay, Etsy and Airbnb are built on the assumption that most people are honest. Increasingly we have less confidence in established hierarchies. We have come to trust in the network, in the web of connections between people.” (Brad Burnham, Union Square Ventures) 5 Shareable Trust ©TM® / raj singh / November 2013
  • 6. Who is trusted? 6 Shareable Trust ©TM® / raj singh / November 2013
  • 7. Who needs to be trusted – in collcons? Sharer/giver Sharer/recipient Sharing platform 7 Shareable Trust ©TM® / raj singh / November 2013
  • 8. But wouldn’t this be better? Trust 2.0 8 Trust+ SharedTrust Shareable Trust ©TM® / raj singh / November 2013
  • 9. Shareable Trust is combined trust Between people, platforms and industries 9 Shareable Trust ©TM® / raj singh / November 2013
  • 10. Bring your ratings and feedback Opt-in to share Jumpstart on a new network Don’t ever be a no-star Nellie again 10 Shareable Trust ©TM® / raj singh / November 2013
  • 11. A simple number At first, Shareable Trust will be a single metric, easily shared 11 Shareable Trust ©TM® / raj singh / November 2013
  • 12. And later, an API set Ability to check, update and share as desired 12 Shareable Trust ©TM® / raj singh / November 2013
  • 13. Example I’m hot on Sooqini -> I join goCarShare -> I transport my rating to them -> And then to RMI -> And then to… 13 Shareable Trust ©TM® / raj singh / November 2013
  • 14. Benefits of shareable trust People: don’t start from zero Adoption: moves more quickly Externalities: ??? 14 “We always overestimate the change that will occur in the next two years, and underestimate the change that will occur in ten years. Don’t let yourselves be lulled into inaction.”   William H. Gates III Shareable Trust ©TM® / raj singh / November 2013
  • 16. UK Share Co. wants to help Independent body representing UKbased Sharing Economy companies 16 Shareable Trust ©TM® / raj singh / November 2013
  • 17. UK Share Co. focus on outreach @UKShareCo Making people aware of Sharing Economy Regulatory input Trust infrastructure 17 Shareable Trust ©TM® / raj singh / November 2013
  • 18. Next steps Join us in spec’ing Shareable Trust Be a part of UKShareCo Spread the word 18 Shareable Trust ©TM® / raj singh / November 2013
  • 19. Filler 20s breather 19 Shareable Trust ©TM® / raj singh / November 2013
  • 20. Thank you 20 Shareable Trust ©TM® / raj singh / November 2013