TradeAds is an online advertising marketplace founded in 2009 with the goal of creating a transparent market governed by supply and demand. It uses advanced technologies like artificial intelligence and natural language processing to optimize ad delivery and target audiences. TradeAds has a real-time bidding API and works with many large advertisers and publishers in Romania and other Eastern European countries.

1. .WHO
• Born
in
2009,
TradeAds’
mission
is
to
create
a
transparent
online
adver<sing
market
governed
by
the
principles
of
supply
and
demand
• TradeAds
is
the
only
ad
revenue
op<miza<on
company*
that
has
a
real-­‐<me
bidding
API.
The
API
allows
ad
networks
to
deliver
real-­‐<me
pricing
to
TradeAds
and
it
is
a
key
part
of
our
Ad
Price
Predic<on
technology
• TradeAds
is
part
of
New
Century
Holding
(NCH)
**
*
In
Romania
**
Established
in
1993,
NCH
today
has
over
$3.5
billion
of
capital
under
management
in
the
markets
of
Russia,
other
countries
of
the
former
Soviet
Union
and
Eastern
Europe

2. .HOW
• Advanced
researches
in
Ar<ficial
Intelligence
for
segmenta<ons
and
targe<ng
• Natural
Language
Processing
based
solu<ons
for
text
mining
and
seman<c
analysis
• Op<miza<on
of
ads
delivery
• Surveys
and
market
researches
using
advanced
sta<s<cs
and
data
mining

3. .ADVERTISER&AGENCIES
• your
ad
for
the
fair
price
on
2,074
websites
• bid
and
buy
online
adver<sing
for
the
best
available
price
• compelling
audience
targe<ng
• access
to
9
millions
monthly
visitors
• over
600
millions
monthly
impressions

4. .ADVERTISER&AGENCIES
• Reach
• Audience
Targe<ng
– Behavioral
Targe<ng
(serve
ads
based
on
your
customers
browsing
behavior)
– Demographic
Targe<ng
(target
campaigns
based
on
a
number
of
demographic
criteria
such
as
age,
sex,
income,
educa<on,
employment
and
home
ownership)
• Retarge<ng
(target
visitor
who
have
previously
browsed
or
shopped
on
a
site)

5. .ADVERTISER&AGENCIES
• Inten<ons
Targe<ng
• Geographic
Targe<ng
– (overlay
geographic
data
such
as
city
or
county)
and
Day
part
(tell
us
what
hour
of
the
day
or
day
of
the
week
that
you’d
like
an
ad
to
be
viewed)
• Frequency
Targe<ng
• Audience
Insights
• Campaign
Op<miza<on

6. .ADVERTISER&AGENCIES
• Search
Engine
Op<miza<on
• Search
Engine
Marke<ng
• Online
media
buying
• Online
media
planning
• Special
projects
• Digital
marke<ng
consul<ng
• Performance
marke<ng
– CPC,
CPA,
CPL

7. .PUBLISHER
• create
and
sell
adver<sing
space
on
your
site
• adver<sers
bid
for
your
ad
space,
thus
you
earn
more
• full
control
over
the
ads
on
your
site
• boost
traffic
with
the
Banner
Exchange

8. .PUBLISHER
• Yield
Op<miza<on
• Ad
Exchange
• Banner
Exchange
• Ad
Server
• Extended
Network
• Audience
and
demographics

9. .CUSTOMERS
• Orange
• Vodafone
• Romtelecom
• Cosmote
• Skoda
• Peugeot
• Mazda
• Citroen
• BCR
• Banca
Romaneasca
• RBS
• Unicredit
Tiriac
Bank
• Domo
• Raiffeisen
Bank
• Garan<
Bank

10. .PORTFOLIO
• Imobiliare.ro
• Auto.ro
• Ziare.com
• InfoTurism.ro
• 220.ro
• Cinemagia.ro
• Sen<mente.ro
• Eva.ro
• Acasa.ro
• Hit.ro
• Referat.ro
• Animale.ro
• Sfatulmedicului.ro
• Okazii.ro
• Trafic.ro
• SmaretBuy.ro
• Copilul.ro
• Anunturi.ro
• 4tuning.ro
• eFIN.ro
• Ele.ro
• AutoMarket.ro
• MyJob.ro
• Clopotel.ro

11. .PORTFOLIO
• Fox
Networks
– 60.000.000
impressions
per
month
in
.ro

12. .CATEGORY
•
Arts
&
Entertainment
•
News
•
Automo<ve
•
Paren<ng
&
Family
•
Business
&
Industrial
•
People
&
•
Culture
&
Society
Rela<onships
•
Educa<on
•
Real
Estate
•
Employment
&
•
Shopping
Recrui<ng
•
Sports
&
Recrea<on
•
Finance
•
Technology
•
Games
•
Travel
•
Health
•
Portal
•
Hobbies
•
Women
•
Home
&
Garden
•
Mothers
•
Law

13. .THANKS
Alin
Zăinescu
E-­‐mail:
alin.zainescu@tradeads.eu
Phone:
0751
11
10
10
TradeAds
Romania
Bd.
Pierre
de
Couber<n
nr.
3-­‐5,
sector
2,
Bucures<,
Romania
TradeAds
Moldova
str.
Tighina,
49/3,
ap.
54
Chisinau
3223
Republic
of
Moldova