The document discusses the importance of having a mobile-friendly website and mobile marketing strategy. It notes that over 5 billion people own a cell phone, 91% of people keep their phone within 3 feet at all times, and 3 out of 5 searches are done using a mobile phone. Having a mobile website allows customers to easily access a business's information on their phone. It increases consumer engagement and the likelihood customers will do business with the company. The document promotes mobile advertising solutions and provides examples of how mobile websites can be optimized.
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Why Go Mobile: Stats Show Customers Use Phones More Than Toothbrushes
1. Why Mobile?
FACT: Customers are using mobile to find your
competition
Source: Google "Understanding Smartphone Users," 2011
MOBILE MARKETING
SOLUTION www.InstantCustomerConnections.com
2. Why the urgency…
There are 6.8 billion people on the planet. 5.1 billion of
them own a cell phone, but only 4.2 billion own a
toothbrush.
Source: Mobile Marketing Association Asia
91% of people keep their phone within 3 feet of
themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
3 out of 5 searches are done using a mobile phone.
70% of all mobile searches result in action within 1
hour.
Source: Mobile Marketer
MOBILE MARKETING
SOLUTION www.InstantCustomerConnections.com
6. How Your Customers Benefit
Non Mobile Website Mobile Website
User friendly
Loads fast
Easy to see
Easy to read
Easy to take action
Easy to find your location
Special offers and coupons
Drives targeted traffic that
wants to buy
Online retailers - a mobile site
can increase consumer
engagement by 85%
Website visitors are 51% more
likely to do business with an
online retailer with a mobile site
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
7. Mobile Features
1. Embed Video and Slideshows
2. RSS feeds to keep your mobile site updated
3. Integrates Facebook, Twitter, and Youtube
4. Call to Action buttons –
− Call Now
− Email Now
− Text Now
− Make an Appointment
− Maps
1. Automatic Updates
2. Monthly Analytics
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
8. Before and After Sites
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
15. The Mobile Redirect
Q. How does your customer's smart device know to go to your mobile
site instead of your desktop site?
A. I will work with your webmaster to add a small snippet of code to the
header of your desktop site. This code detects when a mobile
device is trying to hit your site. It then redirects the mobile user
from your desktop site to your mobile site. Completely automatic!
You can see this on your smart device by going to the following URLs:
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
16. How to Get
Customers
to Your
Mobile
Website
MOBILE MARKETING
SOLUTION www.InstantCustomerConnections.com
17. Mobile advertising makes
your phone ring
Whether you are focused
on making your phone
ring or getting more
customers to your
business, we can help by
connecting you with
customers while they are
on the go.
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
18. Mobile advertising puts you ahead
of the competition.
Just as people respond to ads on traditional
websites, they respond to mobile ads. We
show you how mobile advertising can alert
customers to your business presence bolster
your reputation and drive sales up
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
19. What we deliver:
Mobile Advertising Assessment
Based on a specific target area, we givs you a realistic picture of how many people are available
to contact you and how many calls you might expect daily. We then figure out how to
maximize your exposure and business contacts given your ideal budget to deliver results as
soon as possible.
No Contract!
You read that right! We take compensation only if your ads are generating business. With no
contract, you pay for success with optimal flexibility and control. Cancel at anytime!
Optimization
We recognize that the market shifts. We will review and optimize your mobile website and ads
to increase the odds that sales keep going up while costs keep going down.
Complete Data Reporting and Access
Keeping you abreast of everything happening with your account, we give you complete access
to information about all your calls and customers. You will get data on search terms used and
what sites customers hit to find you. You even can listen to the customer calls if you want!
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
23. Other Products that Help
Your Business Grow
1. Mobilized Facebook Business Pages and
Tabs
2. Google + Local
3. QR Code campaigns directed to your
mobile site or mobilized Facebook page
4. Mobile Coupons – Coming Soon
5. Mobile Apps
MOBILE MARKETING SOLUTIONS www.InstantCustomerConnections.com
Hinweis der Redaktion
So Why Mobile ? Your Customers are using mobile devices. If they can't find you they will find your competition. 95% of smartphone users have searched for local information. 61% of users call a business after searching and 59% visit the location. 90% of these people act within 24 hours