What you should know before you write content for your website.

1. Web WritingFor Everyone From @tracycgold

2. Why You Should Care Websites/blogs need content Content is often words

3. Don’t Over-SEO Robots don’t give you money Write for humans

4. Know Your Audience What do they know? What do they want?

5. Call to Action! Comment? Convert? Conquer?

6. Make it Quick Be concise Capture attention

7. Make it Scan Headers Lists Charts Images

8. Be Consistent Establish a style Stick to it

9. Proofread (PLEASE) Their dogs stand there while they’re waiting. It’s too bad the dog doesn’t like its collar. The girl said to the dog “good boy.” Your dog is cuter than mine. You got your dog then I got mine.

10. Have No Fear Fear leads to the dark side Write first, edit later You don’t have to be a master

11. Get Help From a pro From a friend

12. You’re Never Done Update, maintain, refine