Social media and Communication

1. I’m NOT afraid of
Social Media

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What is it? Web 2.0

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• Accessible Information (web browser /PDA/WiFi)
• Users Manage Information (waypoints /directions)
• Users Add Value (3D visual renderings)
• Easy to Use (no instructions typically required)
• Produce refines with use

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People Are Engaged …

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CONSUMERS are in:

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We should…
RUN FOR COVER?

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A Short Review…

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You should know…
Online conversations happen with or without you &
your decision to participate or not is irrelevant.
Your customers have been empowered
to discussed YOUR brand.
Why not be a part of the conversation?

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Benefits?
• Know your Audience (market research - as people not
markets segments)
• Collaborate (market testing and opinion tracking)
• Strategic Corporate Communications
– helps us begin to predict potential outcomes
– Early warning radar
– Enables proactivity vs. reactivity

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Web 2.0 has empowered us to
communicate differently – and forces us to
embrace the ‘public’ in Public Relations.

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Web 2.0 is Solving Challenges…
COMMUNICATE WIKI BLOG PODCAST SYNDICATE
SOCIAL
COLLABORATE TAGGING CROWDCASTING WORKSPACES
NETWORKS
BUSINESS
SUPPLY CHAIN
PERFORM PROCESS SIMULATION OPTIMIZATION
MANAGEMENT
AUTOMATION

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BEGIN BY LISTENING
If you fail to listen, you will
never understand.

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FOLLOWING
• To Learn
 What people want to know/solve/do
 How to improve customer service
 Their language
 The Customer’s Mood
 New insights that help you INNOVATE

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WHO TO FOLLOW?
• Market Experts/Innovators
• Competitors
• People (not your typical markets)

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COMMUNICATE…
• Pervasive vs. Persuasive
• Internal Communications
“All hands on deck”

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Be
innovative, tenacious,
creative and
FEARLESS!

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Our Coordinates
Tracy Annicchiarico Max Frank
Communications Manager & Vice President
Online Research Specialist mfrank@redengine.com
tannicchiarico@redengine.com
www.redengine.com