If you're a CMO looking to communicate a solid methodology for approaching creating product video for your products and services, we recommend you steal these slides.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Product Video in the Consumer Journey
1. Consumer Journey Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
2. Consumer Journey How To / Tutorials Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
3. Consumer Journey Digital Cinema Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
4. Consumer Journey Gimmicky Videos Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
5. Consumer Journey Ads Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
6. Video: Consumer Journey Product Demos Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
7. Consumer Journey Active Evaluation Phase Product Demos Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
8. Consumer Journey Active Evaluation Phase Initial Consideration Set Moment of Purchase Product Demos Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
9. Consumer Journey Active Evaluation Phase Initial Consideration Set Moment of Purchase Reviews & Testimonials Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
10. Consumer Journey Active Evaluation Phase How To / Tutorials Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com
11. Consumer Journey Active Evaluation Phase Initial Consideration Set Moment of Purchase Trigger Loyalty Loop This slide stolen with permission from TippingpointLabs.com