A Nordic perspective on how collaborative consumption can be a driver for social innovation

1. Transforming
passion to profit
A Nordic perspective on how
collaborative consumption can
be a driver for social innovation
OUISHARE summit
Paris, March 26th, 2012
Thomas Berman
Head of innovation at Devoteam Consulting Norway
& Co-Founder at Hardu.no

2. Foto: Honou
ENVIRONMENT HEALTH WASTE TRANSPORT
How can we solve these problems?

3. They are
wicked
*A"Wicked problem“ is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing
requirements that are often difficult to recognize. Moreover, because of complex interdependencies, the effort to solve one
aspect of a wicked problem may reveal or create other problems. (source: Wikipedia)

4. Social innovation
“…refers to new strategies,
concepts, ideas and
organizations that meet social
needs of all kinds - from working
conditions and education to
community development and health -
and that extend and strengthen
civil society”
Wikipedia
…which leads to new structures
and strategies in society
Cathrine Skar (one of my partners in crime)
The holy grail to all problems?

5. Collaborative
consumption have
and will create
new strategies in
society

6. Foto Jasper Morse Foto Wordl Bank, Flickr Foto Wordl Bank, Flickr Foto Honou
In more ways than we can see today

7. NORDIC PERSPECTIVE

8. NORDIC
Pop. : 25mill
Area: 3,501,721 km2
Lang. 8
FRANCE
Pop. : 65mill
Area: 543,721 km2
Iceland
Denmark
Faroe Islands
Finland
Greenland
Norway
Sweden

9. Transportation
Things
Media
Food
Fribi
MoveAbout
EasyBring
Skjutsgruppen

10. 

High level of trust
Global perspective
Money
Equality
The Nordic Market
A very superficial evaluation of the the Nordic market for collaborative consumption solutions

11. 
Ownership is valued
Small market
Little venture activity
The Nordic Market
A very superficial evaluation of the the Nordic market for collaborative consumption solutions

12. Can Nordic
countries be useful
for piloting social
innovations in and
collaborative
consumption
solutions?

13. Hytte Barneutstyr Transport
Verktøy Hage Sport

14. Difficult
Easy
Difficult

15. BUSINESS MODELL:
Can existing markets be used
as a springboard?
Share stuff
Rent stuff
Re-use stuff
Buy new stuff

16. We need
to create
this…
…and this
The non believer

18. ….
Saving money
Earning money
Buying more expensive things
Being a good neighbor
…..

19. We need more social entrepreneurs in
disguise

20. Thomas Berman
m. + 47 907 87 982
@ t.berman@devoteam.no / thomas@hardu.no
thomasberman
Thank you.
Photo credits (all pictures CC)
Oxfam, Omad, Fotogav, Honou, Slynkycat, Jesper Morse, World Bank, Ole Reidar Johansen
FreeFoto, MetroCentric, StevenDepolo