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UK PARENT BLOGS Tots100 Parent Blogging Benchmark Survey  2011
Introducing the British parent blogger Who, where, why and when?
Age of parent bloggers
Age of bloggers’ children
Gender of parent bloggers
Where parent bloggers live
How old is their blog?
Unique daily visits to UK parent blogs
Interests  What do British parent bloggers write about?
What parent bloggers write about
Why parent bloggers write
Parent blogs and PR How do bloggers want to work with brands?
PR pitches received by parent blogs each week
How does this compare to a year ago?
Commercial content published on parent blogs
What proportion of pitches are of interest?
Do PRs understand how bloggers work?
What do you look for in a PR pitch?
What puts you off a PR pitch?
What frustrates you most about working with PRs?
What do you like most about working with PRs?
The tots100 What is the Tots100 index?
www.tots100.co.uk Tots100 Detailed profiles of 1,000 parenting blogs Search directory to create custom contact lists  Contact bloggers who opt-in to our PR message service Tots100 Insights Research into the highly influential UK parent blogging community  Annual Tots100 Parent Blogging Benchmark Survey Custom research in partnership with sponsors

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Tots100 parent blogging benchmark study 2011