1. 5 Ways to Accelerate
Revenues from Your
Mobile App
Dominique Levin
CMO
May 2012
2. Customer Engagement Management
CEM- Manage Engagement with Online Users
Totango CEM – Customer
Engagement Management for
software and online service
providers who manage their
interactions with their customers
online.
3. Customer Engagement Management
User analytics: Buy and churn Personalized
engagement signals: engagement:
profile dynamic user in-app, via email
segments or phone
9. AARRR
Acquisition - users comes to your site or app
Activation - user gets good first experience with it
Retention - user is coming back to your site regularly
Referral - user is referring product to others
Revenue - user is paying you money*
*or doing something that generates you revenue
12. Fun Fact # 1
Did you know that:
Free users who are still active after 3
days are four times more likely to
convert into paying users
4/10
13. Fun Fact #2
Did you know that:
A full half of paying users log in less than once a month
or do not use their paid service at all.
6/10
14. Fun Fact #3
Did you know that:
Most cancellations were preceded by
a period of non-use
8/10
15. Companies who track usage
Have 3.5x higher retention rates
Achieve 20% year over year ARPU growth*
*as compared to less than 1%
Source: Aberdeen, upcoming publication