"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

1. Monetizing the mobile channel
Farcast – a case study
Kobus Smit
“Oneday MBACrossMedia”
6 September 2007
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2. Question:
What do you learn when you do an MBA?
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3. Farcast Case
Objectives:
1. Get to grips with the money-making opportunities
in mobile content distribution
2. Get a taste of MBA-style case analysis
Farcast Case Materials:
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4. Assignment
Your assignment:
– Develop a revenue model for your content
distribution startup
Tasks:
– Define your approach
– Execute
– Deliver
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5. an “MBA approach” to developing a
revenue plan
Strategic Analysis
1. Vision, Mission, Objectives & Values
2. External Analysis
(e.g. Porter’s Five Forces; Value chain
analysis) Practical Analysis
3. Internal Analysis
2. Identify Criteria
(e.g. SWOT analysis)
(Driven by overall objectives:
Values, Vision, Mission, Goal)
1. Identify Options
3. Criteria matching
(e.g. Brainstorming)
(e.g. weighting and
evaluating)
5. Selection 4. Verification
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6. Kobus Smit
kobus@farcast.nl
0651025520
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7. Backup slides
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8. Relevant Trends
Cross-media content
Handset capabilities
Mobile data usage
Blogging & sharing
User generated content
Mobile marketing Media snacking
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9. External analysis
Five Forces model (to assess the industry and evaluate various threats)
Threat of
New Entrants
Power of
Competitors
Power of
Buyers
Suppliers
Threat of
Substitutes
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