The document contains data from surveys on social media usage: - People ages 18-34 spend the most time on social media, with over 83% using sites like Facebook for 30+ minutes daily. Usage declines with age. - Twitter grew significantly between 2009-2010, from 315 million users to over 700 million, showing the rise of mobile social networks. - When shopping, over 50% of people are influenced most by online product reviews, friends, and family recommendations rather than advertising or blogs. Social media is becoming a major influence on purchasing decisions.

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6. CheckFacebook.com 2010/8

11. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65-
100%
18-
12-
83% 25-
35-
67% 45-
55-
50%
65-
33%
17% 0-
0%
2008 2009 2010 2011 2012 2013 2014

15. 2009/8 2010/2

17. Twitter 315
2010 7 NTT

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34. SPA Neo SPA
POS
Social
GAP ZARA Commerce
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Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%
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46. SNS
SNS

54. Facebook - Payvment

59. Twitter,SNS

67. 2009 2010

75. Back to the Realworld

77. : @toru_saito
: in the looop