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変化する企業と生活者のソーシャルコミュニケーションVer1.0
- 3. The Time
They Are a Changing ...
2010 12 10
- 7. 30%
2009/11 2010/11
24%
20%
17%
10%
6.4%
5.3%
3.4% 4.1%
0%
Facebook YouTube Google
2010 12 10
- 17. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media
2010 12 10
- 18. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media
2010 12 10
- 21. 3
Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%
8
2010 12 10
- 26. Toru Saito http://www.amazon.co.jp/dp/4900790052/
Lady Gaga
Takeshi Kato
2010 12 10
- 59. Learn → Feel → Buy Feel → Learn → Buy
Buy → Learn → Feel Buy → Feel → Learn
2010 12 10
- 67. 100% 95% 94% 94% 250
88%
82% 80% 82%
76%
75% 188
65%
61%
50% 125
31%
25% 63
0% 0
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
Twitter
1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079
Followers
Tweets 43 35 50 41 51 33 34 48 28 37 249
Positive 95% 94% 82% 80% 31% 88% 94% 65% 82% 76% 61%
by Tweetfeel on 2010/11/29
2010 12 10
- 69. 600,000 2,000,000
522,802
450,000 1,500,000
300,000 1,000,000
150,000 500,000
32,167 25,712
2,675 1,823 2,172 1,171 1,738 10,246 5,228 477
0 0
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
Twitter
1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079
Followers
Incommin
2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712
g Link
by Backtweets on 2010/11/29
2010 12 10
- 73. : @toru_saito
: in the looop
2010 12 10
