1. LinkedIn Marketing Solutions
Everything you need to achieve your marketing goals.
Marketing Solutions

2. InCrowds
Small & Business Financial Sales Marketing Startup Corporate IT Business
Medium Decision Service Professionals Professionals Professionals Executives Professionals Travelers
Business Makers Professionals
Professionals
6.4M 14.9M 6.1M 4M 3.8M 5.8M 2.8M 8M 3.3M
Source: comScore April 2011, US
Marketing Solutions

3. The best place on the web to reach professionals
Over 31M unique users in the US
35,000
30,000
25,000
20,000
LinkedIn
WSJ
15,000
Forbes
BusinessWeek
10,000
5,000
0
Source: comScore April 2011, US
Marketing Solutions

4. LinkedIn Audience Targeting
The most accurate way to target professionals on the web.
Profession
Seniority
Industry
Company Size
Geography
Education
Marketing Solutions

5. LinkedIn Display Advertising
Easy to place. Hard to miss.
Prominent placement
Little competition
IAB standard units
Not a part of any ad
network
Marketing Solutions

6. LinkedIn Audience Network Ads
Extend your reach off LinkedIn.
Popular Sites
Continue your message to LinkedIn’s professional audience using our targeting data to
reach professionals when they are visiting sites off of Linkedin.
Marketing Solutions 6

7. LinkedIn Partner Messages
Your message, hand-delivered to your specific prospects.
“…This campaign not only drove hundreds of
direct registrations into the BizSpark program,
which was the core goal, but also added to an
increased positive brand and company perception.
Because of the interconnectedness of the
platform, I was able to personally reach out to
perfectly-targeted individuals who I would have not
known. I will definitely work with the LinkedIn team
again.”
Jacob Mullins
Partner Development Manager
Microsoft BizSpark Program
Marketing Solutions

8. LinkedIn Events Promotional Media
Generate interest around your event
Personalized messaging calls out
member’s name and/or profile photo
Gain high visibility on homepage
Drive members to the Event page
Marketing Solutions

9. LinkedIn Sponsor Your Employees
Your employees are your best ambassadors.
Key highlights
 Own the ad space on your
employees’ LinkedIn profile
pages
 Display relevant content,
videos, white papers, events,
standard banners
Your Brand Here
 Drive traffic to your website or
LinkedIn Company Page
Marketing Solutions

10. LinkedIn Groups
Ability to target users who are part of specific groups.
Marketing Solutions 10

11. 100+ million potential customers today.
And 4 million more every month.
Marketing Solutions