Social media is changing the way we communicate, interact and engage with people, brands and businesses. Even if you don’t do business online, have a website, or have an e-mail account, you still need to think about your online reputation. If you don’t control your brand or name online, someone else will. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice. The Internet has spawned a whole new profession, it’s called online reputation management.

1. ONLINE BRAND REPUTATION
MANAGEMENT TRAINING
#bwbtraining or #ormtraining
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WELCOME
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2. 1 What is Online Brand Reputation Management?
2 Benefits of Online Brand Reputation Management.
3 The Importance of Online Reputation Management.
4 Who cares about your Online Reputation?
5 Brand Reputation Strategy and Tactics
Online Brand Reputation Management.
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3. What is Online Brand Reputation Management?
• Reputation management is about taking an
active role in the perception of your brand,
products or services.
It should be noted that you cannot control everything
being said about your brand online, but by actively
listening, participating in conversations with both
fans and detractors, and promoting and distributing
positively charged content you can better manage
your brand’s reputation online.

4. Question About Your Brand Reputation Question About Your Brand Reputation
• Do you know what
customers/clients are
saying about your brand,
products & services in the
online world?
• What will people find
when they goggle your
name, brand, products or
services?
• How about your
competitors or ex-
employees?
Online Brand Reputation Management.
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6. • 87% of people researched online before doing business with
companies or individual.
• Only 3% of people do not research at all.
• 71% of people posted a product or service review online.
• Contrary to popular perception, 68% of the reviews posted
had positive comments.
• 76% of people went through at least the first three pages of
results generated by Google.
• 67% of people used social media to research the reputation
of a company.
• 88% of people trusted the reviews posted on Google, Yelp
and Angie’s List.
Source: McKremie Online Reputation Management Survey 2012
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Online Brand Reputation Management.

7. 1 Your Brand can be destroyed in hours by a blogger
upset with your company.
2 Your Brand can also spread like a virus with the
praise of just one customer, on one message board.
3 Your Brand can also crash in months, if it fails to listen
to what its customers want.
Online Brand Reputation Management.
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8. 1 Consumers 2
4
6
Business partners
Stockholders Marketers
Journalists Prospective Employers
Co-workers
3
5
7
Who cares about your Online Reputation.
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Personal Contacts 8

9. 1IMPACT ON BRAND PERCEPTION
2IMPACT ON SALES
3IMPACT ON RECRUITMENT
4IMPACT ON INTELLECTUAL PROPERTY
5IMPACT ON INVESTOR RELATIONS
The Importance of Online Reputation Management
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6IMPACT ON FINANCIALS

10. ESTABLISH
A PLAN
IDENTIFY MONITOR
Brand Reputation Strategy and Tactics
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ENGAGE

11. Question & Answer Session
1 Online Brand Reputation Management Services.
2 Online Brand Reputation Management Training.
3
3
4 Let Us Manage Your Company Online Brand
Reputation Management.
7
4 Call To Action
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Online Brand Reputation Management Speaking Opportunity
Contact Us Immediately for;
REGISTER FOR TRAINING AT:
http://businesswithoutboundaries.net/training-mentoring/online-reputation-management-course/

12. What is Online Brand Reputation Management Training
Online Reputation Management training course outcome, student
will be able to:
• Understand the benefits and pitfalls of Social Media Marketing
• The workshop is to persuade brands/people that they must take charge of
their digital persona’s.
• How to define communication strategy and online reputation strategy
• Learn How to build and protect your brand on Social Networks
• Know which tools to use for brand monitoring and Online Reputation
Management
• How to engage with your online communities on social network
• Understand how to respond to complaints and criticisms online
• Know how to engage with customers and make the best use of brand
evangelists
• How to deal with crisis, online attacks and bad buzz
• Develop your network and its influence

13. Who should attend Training/ Workshop
• Executives
• Marketing/PR teams
• Webmasters
• Professionals (Lawyers, Physicians, Pastors, etc.)
• Politician PR
• Celebrity PR
• People Managing company’s reputation and brand.
• People looking to offer a new service to client
• College/ University Student
• Business development manager
• Product managers

14. ONLINE BRAND REPUTATION
MANAGEMENT TRAINING
#bwbtraining or #ormtraining
Business Without Boundaries
http://www.businesswithoutboundaries.net
Email: info@businesswithoutboundaries.net
Facebook- http://facebook.com/businesswithoutboundaries
Twitter- http://www.twitter.com/bizwboundaries
LinkedIn Group – http://linkedin.com/groups/entrepreneurbuddy
LinkedIn Company Page: http://linkedin.com/company/businesswithoutboundaries
THE END
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