SlideShare ist ein Scribd-Unternehmen logo

Using Online News to Drive SEO

‱
‱
TopRank Marketing Agency
TopRank Marketing Agency

Webinar slides from 03/18/09. There are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.

BusinessNews & Politik
1 von 40
Using News to Drive SEO 03/18/09 @leeodden TopRank Marketing .com TopRank Blog .com
Presenter: Lee Odden ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations SEO Digital PR
[object Object],[object Object],Fish Where the Fish Are
MSNBC Digital Network (37.6m) Yahoo! News (34.9m) CNN (33.4m) AOL News (22m) NYTimes.com (17.6m) Tribune Newspapers (15m) Gannett Newspapers (12.4m) ABCNEWS Digital Network (11.5m) Google News (10.5m) Source: Nielsen Online June 2008
64% of journalists report that they use either Google or Yahoo! online news services to follow the news. Source: TEKgroup International/Bulldog Reporter Study Sept 2008. Journalist Use of News Search
The Search for News ,[object Object],[object Object]
[object Object],TopRank Journalist Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TopRank Journalist Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TopRank Journalist Survey
How Journalists Use Search ,[object Object],[object Object],Source: TopRank Online Marketing Survey on Journalist Use of Search, Oct 2008
[object Object],[object Object],[object Object],[object Object],[object Object],Source: TopRank Online Marketing Survey on Journalist Use of Search, Oct 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TopRank Journalist Survey
[object Object],Features Benefits Buy! G o o g l e Customer Searcher
[object Object],Facts Experts Trends Trusted Source Researcher Media Relationship G o o g l e
PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimization Tips
Meta Data ,[object Object],[object Object]
Meta Data
Where to Use Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Newsroom Optimization Pickup Wire Service Pickup Blog Post Pickup Book mark Pickup Blog Post Book mark
[object Object],[object Object],[object Object],Why Optimize A Newsroom?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimize & Promote Digital Asset Optimization: News
Online Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Newsroom Features/Content
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Tactics That Affect SEO
SEO Isn’t Optimizing Parts
SEO Is Holistic
Consumers Journalists PR SEO Keyword Glossary Corporate Web Site Optimization Sales Media Coverage Newsroom Releases Newsletters White Papers Case Studies Products Services Demo Freemium Sales/Offer
[object Object]
[object Object],[object Object],[object Object],Digital PR Takeaways:
[object Object],[object Object],[object Object],[object Object]

Empfohlen

How to write good web content
How to write good web contentHow to write good web content
How to write good web content
Allison Jane Smith
 
61-70 - LR
61-70 - LR61-70 - LR
61-70 - LR
Abdul M. Ismail
 
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanNew Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
Search Engine Land
 
The Future Journalist
The Future JournalistThe Future Journalist
The Future Journalist
Vittorio Pasteris
 
Data driven journalism
Data driven journalismData driven journalism
Data driven journalism
Anna Lena Schiller
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP
TopRank Marketing Agency
 
prova tre
prova treprova tre
prova tre
amministratore
 
Drupal101
Drupal101Drupal101
Drupal101
Rachel Vacek
 

Empfohlen

How to write good web content
How to write good web contentHow to write good web content
How to write good web content
Allison Jane Smith
 
61-70 - LR
61-70 - LR61-70 - LR
61-70 - LR
Abdul M. Ismail
 
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanNew Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny Sullivan
Search Engine Land
 
The Future Journalist
The Future JournalistThe Future Journalist
The Future Journalist
Vittorio Pasteris
 
Data driven journalism
Data driven journalismData driven journalism
Data driven journalism
Anna Lena Schiller
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP
TopRank Marketing Agency
 
prova tre
prova treprova tre
prova tre
amministratore
 
Drupal101
Drupal101Drupal101
Drupal101
Rachel Vacek
 
Seize The Cloud
Seize The CloudSeize The Cloud
Seize The Cloud
Keiichi Daiba
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
TopRank Marketing Agency
 
The butterfly_The flower
The butterfly_The flowerThe butterfly_The flower
The butterfly_The flower
Ninu
 
Atom Pub
Atom PubAtom Pub
Atom Pub
Keiichi Daiba
 
Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011
TopRank Marketing Agency
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
 
Erlang with Regexp Perl And Port
Erlang with Regexp Perl And PortErlang with Regexp Perl And Port
Erlang with Regexp Perl And Port
Keiichi Daiba
 
[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port
Keiichi Daiba
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B Marketing
TopRank Marketing Agency
 
Web-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationWeb-Scale Discovery: Post Implementation
Web-Scale Discovery: Post Implementation
Rachel Vacek
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank Marketing
TopRank Marketing Agency
 
Optimized Blogging That Inspires Action
Optimized Blogging That Inspires ActionOptimized Blogging That Inspires Action
Optimized Blogging That Inspires Action
TopRank Marketing Agency
 
#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona
TopRank Marketing Agency
 
prova
provaprova
prova
amministratore
 
Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank Marketing
TopRank Marketing Agency
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
TopRank Marketing Agency
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
TopRank Marketing Agency
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
TopRank Marketing Agency
 
Your Marketing Golden Ticket
Your Marketing Golden TicketYour Marketing Golden Ticket
Your Marketing Golden Ticket
TopRank Marketing Agency
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
TopRank Marketing Agency
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?
TopRank Marketing Agency
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
TopRank Marketing Agency
 

Weitere Àhnliche Inhalte

Andere mochten auch

The butterfly_The flower
The butterfly_The flowerThe butterfly_The flower
The butterfly_The flower
Ninu
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
 

Andere mochten auch (14)

Seize The Cloud
Seize The CloudSeize The Cloud
Seize The Cloud
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
 
The butterfly_The flower
The butterfly_The flowerThe butterfly_The flower
The butterfly_The flower
 
Atom Pub
Atom PubAtom Pub
Atom Pub
 
Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
 
Erlang with Regexp Perl And Port
Erlang with Regexp Perl And PortErlang with Regexp Perl And Port
Erlang with Regexp Perl And Port
 
[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B Marketing
 
Web-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationWeb-Scale Discovery: Post Implementation
Web-Scale Discovery: Post Implementation
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank Marketing
 
Optimized Blogging That Inspires Action
Optimized Blogging That Inspires ActionOptimized Blogging That Inspires Action
Optimized Blogging That Inspires Action
 
#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona
 
prova
provaprova
prova
 

Mehr von TopRank Marketing Agency

[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
TopRank Marketing Agency
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
TopRank Marketing Agency
 

Mehr von TopRank Marketing Agency (20)

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank Marketing
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Your Marketing Golden Ticket
Your Marketing Golden TicketYour Marketing Golden Ticket
Your Marketing Golden Ticket
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital Advertising
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PRParticipation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
 
[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an Influencer
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office Success
 

KĂŒrzlich hochgeladen

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...
Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...
Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...
Sheetaleventcompany
 
Call Girls In Noida 959961âŠč3876 Independent Escort Service Noida
Call Girls In Noida 959961âŠč3876 Independent Escort Service NoidaCall Girls In Noida 959961âŠč3876 Independent Escort Service Noida
Call Girls In Noida 959961âŠč3876 Independent Escort Service Noida
dlhescort
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Eluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort Service
Damini Dixit
 

KĂŒrzlich hochgeladen (20)

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...
Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...
Call Now â˜ŽïžđŸ” 9332606886🔝 Call Girls ❀ Service In Bhilwara Female Escorts Serv...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book NowđŸ“±7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In Noida 959961âŠč3876 Independent Escort Service Noida
Call Girls In Noida 959961âŠč3876 Independent Escort Service NoidaCall Girls In Noida 959961âŠč3876 Independent Escort Service Noida
Call Girls In Noida 959961âŠč3876 Independent Escort Service Noida
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 JustđŸ“Č Call Nihal Chandigarh Call Girl...
 
Eluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ 93326-06886 â€ïžâ€đŸ”„ Enjoy 24/7 Escort Service
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 

Using Online News to Drive SEO

  • 1. Using News to Drive SEO 03/18/09 @leeodden TopRank Marketing .com TopRank Blog .com
  • 2.
  • 3. Public Relations SEO Digital PR
  • 4.
  • 5. MSNBC Digital Network (37.6m) Yahoo! News (34.9m) CNN (33.4m) AOL News (22m) NYTimes.com (17.6m) Tribune Newspapers (15m) Gannett Newspapers (12.4m) ABCNEWS Digital Network (11.5m) Google News (10.5m) Source: Nielsen Online June 2008
  • 6. 64% of journalists report that they use either Google or Yahoo! online news services to follow the news. Source: TEKgroup International/Bulldog Reporter Study Sept 2008. Journalist Use of News Search
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.  
  • 32.  
  • 33.  
  • 34.
  • 37. Consumers Journalists PR SEO Keyword Glossary Corporate Web Site Optimization Sales Media Coverage Newsroom Releases Newsletters White Papers Case Studies Products Services Demo Freemium Sales/Offer
  • 38.
  • 39.
  • 40.