Content Marketing Optimization - TopRank Marketing
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How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
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Content Marketing Optimization - TopRank Marketing
- 1. Content Marketing & Optimization@leeodden – marketingblog.com TopRankMarketing.com
- 2. About TopRankMarketing.com Consulting Speaking Media
- 3. How does content marketing amplify Social & SEO results? Let’s find out…
- 4. Content Marketing: Simplified “Aligning customer & brand objectives through online content.”
- 5. Content Connects I need light bulbs. Search Google: SERP: 5 Light Bulbs That Save You $ Good to know. Are your light bulbs really that good? Read our Customer Reviews I’ll take six Twitter: I just bought lifetime light bulbs from XYZ Consumer Company XYZ
- 6. Content is the Seed of Search Content is an Outcome of Social
- 7. Touchpoints in Buying Cycle
- 9. Read reviews
- 10. Ask friends on social sites
- 11. Purchase
- 12. Share on social sites
- 15. 600k+ sites link to our blog
- 16. Attracts $5-8k/mo media coverage
- 17. Attracts talent, speaking gigs, partners
- 19. Blog
- 20. News blog
- 21. Articles, guest posts off-site
- 24. Webinars
- 25. Press Releases
- 28. Social content: video, images
- 30. SEO & Social Media Social Media Content Search Engine Optimization Twitter SocNet Video Blog News
- 32. Buyer Personas
- 33. Keywords
- 34. Content & Assets
- 35. Editorial Plan
- 37. Develop Off-Site Content
- 38. Socialize
- 39. Promote
- 41. Data for Personas Survey customers Web analytics & conversion data Social media listening tools Demographic info from Quantcast, Compete Keyword info SEMRush, Google Engagement info from PostRank Social network info from Flowtown, Rapleaf
- 43. Hub & Spoke Publishing Site IndustryPublications Blogs
- 44. Traffic & community help research, develop & further grow soc networks for content & SEO. Create & promote optimized content. Content is noticed, shared & voted on. Grows visibility. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Exposure attracts more subscribers, fans, friends, followers & links.
- 45. Tie Social Media Efforts Together Content PlanKeywords Blog Post RSS Niche Blog Media YouTube News Blog Twitter Niche Blog Facebook Curator StumbleUpon Scraper Niche Blog Digg Links & Traffic
- 46. Repurposing Content This is a PowerPoint Showing images and a video embedded inside of it. This is a blog post with a video embedded inside of it. There is also text below the video with show notes of key moments. Upload video to YouTube Embed in a blog post with show notes. Post screen shots from video to Flickr. Upload images and text as a story in a PowerPoint.
- 47. Repurposing Content This is a blog post with a video embedded inside of it. There is also text below the video with show notes of key moments. News Release This is a press release with a video and images embedded inside of it. Adding media to press releases extends their distribution and impressions/views. Upload video to YouTube Transcribe video to text as guest blog post using images from Flickr. Embed video and images with a relevant press release.
- 48. Social Content & SEO #Win Small B2B SaaS Company Usurps Large Competitors being Social
- 50. 2nd fastest growing SaaS company ever
- 51. Best source of converting leads: Content, Blog & SEO 300+ top 10’s on Google Thousands of unique phrases send organic traffic monthly
- 52. How Did They Do That? Customer – centric keywords & content for SEO & Social Content & SEO Social & SEO Corp Site Twitter Editorial Engage Resource Center Facebook Marketo Blogs LinkedIn Reports Press Webinars Interactive
- 53. Takeaways Develop & Optimize Content with Personas in Mind Create an Editorial Plan. Think like a Publisher Develop Channels of Distribution & Social Links Leverage Both Web & Social Media Analytics
- 54. Thank You lee@toprankmarketing.com 1-877-872-6628 TopRankMarketing.com Content Marketing Newsletter: tprk.us/omnews Photo Credit: WanderingtheWorld (www.LostManProject.com)
Editor's Notes
- Content Marketing and Search Engine Optimization
- Lee Odden is CEO of TopRank Online Marketing, a pioneering digital marketing agency that helps companies improve customer relationships and increase online sales through integrated search, social media and content marketing services. Odden’s 12 years of client consulting experience includes Fortune 50 companies HP & McKesson and trusted marketing industry brands like PRWeb, Marketo and StrongMail. “Online Marketing Heroes”, published by Wiley, features Odden’s advice on internet marketing topics and he’s contributed to influential industry publications including Mashable, ClickZ, MediaPost & American Express OPEN. He is also editor of Online Marketing Blog with over 45,000 subscribers and ranked by Advertising Age as one of the top Marketing blogs online. A social media strategist and practitioner, Odden leverages over 5,000 fans on Facebook, 25,000 connections on Twitter and 2,000 blog posts to generate all of the new consulting business for his agency. Odden has been cited by The Economist, DM News and U.S. News & World Report for digital marketing expertise and is a sought after speaker for private corporate events and conferences including Search Engine Strategies, Pubcon and PRSA International. He has keynoted Online Marketing Summit, Search Exchange and will be keynoting the Social Media Junction conference in Auckland, New Zealand late 2010. Odden serves on the advisory board for Search Engine Strategies and is a past MIMA and DMA board member. @leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.com
- Cycle of Social Media InteractionEssential social content developmentSocial media optimization tipsSocial network developmentSocial content promotionLink building through social mediaMining social data for keywords and editorial
- http://www.marketo.comhttp://blog.marketo.com
- For more insights on Content Marketing Optimization, visithttp://www.toprankblog.com/category/content-marketing/http://www.toprankmarketing.com/content-marketing/