This presentation from TopRankMarketing.com CEO @LeeOdden focuses on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs.
It includes an outline and examples of how to build a Cycle of Social Media Interaction.
Specifics include:
1. How bloggers can leverage keyword research to develop a blog editorial calendar
2. Best practices on creating and promote optimized content
3. The value of increasing exposure through social channels of distribution
4. Tips on organic growth of fans/friends/subscribers and inbound links
5. Increase search and social media traffic
6. Tips on mining community conversation data to further refine content strategy that continues the cycle
8. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content – What do you have in the kitchen? Blog CMS – Should we use the good china? Links & Social – Who can guests invite?
9. Audience Content & Keywords Who are you trying to reach? What are they searching for? Digital SLR cameras Accessories Deals Discount Sale Sony Best digital camera Kids digital camera Point and shoot Waterproof Kodak Digital Camera Reviews Photography Tips Nikon
10. Match Editorial Plan with Keywords Editorial Plan Keywords Blog Content Keywords Social Content
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12. Basic Blog SEO Tips Title Tag vs. On Page Title: Headspace2 Keyword in URL (slug) Keyword rich categories Keywords & synonyms in copy Anchor text links to older posts Minimize duplicate content Encourage inbound links
14. Traffic & community help research, develop & further grow social networks for content & SEO. Create & promote optimized content & assets. Content is noticed, shared & voted on. Grows awareness. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Increased exposure attracts more subscribers, fans, friends, followers & links.
15. Blog Content SEO Logistics Identify & train blog contributors on SEO (Titles, body copy, linking out & internally) Create keyword & engagement guidelines (Best practices on-page & growing social networks) Make content promotion part of the publishing process Provide feedback: search & social (Web analytics, ranking, social media monitor)
28. Cool Blog SEO Tools Keywords – Google Keyword Tool, SEMRush On-page Blog SEO – Scribe Comment Management – Disqus, ECHO Link tracking - Majestic SEO Social media monitoring – Trackur, Techrigy SM2, Radian6 Social Management – Hootsuite, MediaFunnel Social search – 48ers.com, socialmention.com Enagement – PostRank, BackType
29. The Perfect Blog SEO Recipe ½ cup: Audience focused keywords 1: Well optimized blog CMS (Wordpress) 2 cups: Content & editorial schedule Stir: Linkable content with promotion Shake:Grow & engage social network Bake: Ongoing keyword & content refinement through web & social analytics
30. Thank You & Bon Appetit! Contact: Lee Odden 1-877-872-6628 lee@toprank.org TopRankMarketing.com TopRankBlog.com Subscribe!tprk.us/omnews