Better Blog Marketing with Social SEO
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TopRankMarketing.com presentation on how to boost marketing results from blogs by incorporating SEO and Social Media.
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Better Blog Marketing with Social SEO
- 1. Blog Marketing with Social SEO Internet Marketing
- 2. Social Media Rocks! Why SEO? SEO is the most effective Online Marketing tactic for conversions SEO ranked the Top Digital Marketing Tactic for 2011 in an Online Marketing Blog poll (232 responses) Source: Forbes Ad Effectiveness Survey June 2009
- 3. SEO Fundamentals Social Media
- 4. TopRankBlog.com 21,284 Unique Keywords 40,000+ RSS Subscribers 681,662 inbound links Attracts: Media, Staff, Biz
- 5. Traffic & community help research, develop & further grow soc networks for content & SEO. Create & promote optimized content & assets. Content is noticed, shared & voted on. Grows visibility. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Increased exposure attracts more subscribers, fans, friends, followers & links.
- 6. Blogging & SEO in Action SaaS Startup Young website and domain name New blog Very competitive industry
- 7. Blogging & SEO in Action Promote Create Content Grow Networks Customer Based Keywords
- 9. 2nd fastest growing SaaS company ever
- 10. Best source of converting leads: Blog & SEO#7
- 11. How Did They Do That? Content & SEO Social & SEO Corp Site Twitter Resource Center Facebook Marketo Blog LinkedIn Reports Press Webinars Interactive
- 12. Blog Social SEO Formula Keywords Content Social channel development Promotion Engagement Analysis > Editorial Refine Repeat
- 13. Editorial: Glossary Keyword research Keyword glossary Editorial plan Off site editorial Promotion
- 14. Editorial : Audience Who are you trying to reach? What are they searching for? Digital SLR cameras Accessories Deals Discount Sale Sony Best digital camera Kids digital camera Point and shoot Waterproof Kodak Digital Camera Reviews Photography Tips Nikon
- 15. Editorial: Keyword Research Referrers Search Keywords Social & Listening Trends Competitors
- 17. Match Editorial Plan with Keywords Editorial Plan Keywords Blog Content Keywords Social Content
- 18. Content Plan Directs Keywords
- 19. Basic Blog SEO Tips Title Tag vs. On Page Title: Headspace2 Keyword in URL (slug) Keyword rich categories Keywords & synonyms in copy Anchor text links to older posts Minimize duplicate content Encourage inbound links
- 20. Develop Off-Site Content Blog IndustryPublications Profiles
- 22. Direct traffic
- 24. Inbound links
- 25. Trust, Authority
- 26. CommunityTR Website Facebook Twitter LinkedIn Paper.li Delicious YouTube
- 27. Warning: Ugly Slides Coming
- 28. Cool Blog SEO Tools Keywords – Google Keyword Tool, SEMRush On-page Blog SEO – Scribe Comment Management – Disqus, ECHO Link tracking - Majestic SEO Social media monitoring – Trackur, Radian6 Social Management – Hootsuite, MediaFunnel Social search – 48ers.com, socialmention.com Enagement – PostRank, BackType
- 29. Blog Content SEO Logistics Identify & train blog contributors on SEO (Titles, body copy, linking out & internally) Create keyword & engagement guidelines (Best practices on-page & growing social networks) Make content promotion a publishing process (Schedule, map & automate when you can) Provide feedback: search & social (Web analytics, ranking, social media monitor)
- 30. @gkdave @gkjoe @gkmikett @gksteve @gkrachel Thank you!! @armygk- armygk.com
- 31. Contact Info lee@toprankmarketing.com 1-877-872-6628 @LeeOdden TopRankMarketing.com TopRankBlog.com Free SEO Newsletter:tprk.us/omnews
Hinweis der Redaktion
- 25 Min 5 min QA22 slidesCombining SEO best practices with social media marketing can amplify the reach and traffic for blogs by building a Cycle of Social Media Interaction. This session will explore:- How bloggers can leverage keyword research to develop a blog editorial calendar- Create and promote optimized content- How to increase exposure, fans/friends/subscribers and inbound links- How to increase search and social media traffic- How to mine community conversation data to further refine content strategy that continues the cycle
- http://www.emarketer.com/Article.aspx?R=1007131
- http://www.toprankblog.com/2010/02/b2b-marketing-case-study-marketo/
- Content: Assets, Editorial, Mapping, Operationalize