This document discusses how social media can be used to promote hyperlocal heritage tourism. It outlines how community groups can populate digital channels with creative works and authentic stories to attract visitors. Mobile technology allows citizens to create and share very local information at the street and neighborhood level, providing a level of detail that national agencies cannot match. The presentation emphasizes using compelling multimedia like audio and images to engage users and establish an online presence that enhances searchability and discovery of local heritage sites and events.

1. Social Media in
Hyperlocal Heritage Tourism
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2. I’m Bernie Goldbach.
Limerick School of Art and Design
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3. This presentation explores specific social media tools that can enhance
a community’s heritage profile by attracting visitors to explore the past
while spending quality time in local venues.
Here is what we know:
-- Community groups should populate digital channels with their
creative work.
-- Bring Your Own Device and learn to tell authentic stories.
-- Record community artefacts in conjunction with trustworthy heritage
curators.
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4. -- Mobile technology allows local
Hyperlocal citizens to create and share very
local things by town, parish and
Information street corners.
-- This voluntarism offers a
thousand points of view.
-- National agencies cannot
Hyperlocal information is provide the same granular level
better than ever. of hyperlocal coverage.
-- Search engines have started
capturing these hyperlocal
efforts.
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5. -- Information oriented around a
well-defined community.
Hyperlocal -- Primary focus is directed
Defined towards concerns of its residents.
-- Hyperlocal also refers to the
emergent ecology of data:
-- textual content
-- aggregators
By definition, hyperlocal -- publication mechanism
heritage is outward-facing.
-- user interactions
-- Hyperlocal has become
synonymous with combined use of
mobile applications and GPS
technology.
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6. We live in a
Bring Your Own
Device World.
We should learn to
leverage our personal
media production
devices.
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7. Digital Skills.
Acquired
Literacies.
Cultural
Immersion.
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8. New Literacies
Required.
You probably didn’t learn
these skills in a traditional
curriculum.
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9. @topgold

10. @bengrossman

11. @bengrossman

12. @topgold

13. Use
Compelling
Multimedia.
Share your best stories.
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14. Learn How to Build Trust.
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15. We Trust the
Human "Levels of trust, commitment,
Voice. and satisfaction from users all
appear to be positively affected
by the use of the human voice in
social media.“
Doctoral research by Hyojung Park,
University Missouri.
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16. Audioboo
gives
everyone a
voice.
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17. Social Audio
I am Audioboo.fm/topgold.
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18. Audioboo is free.
You get three minutes
of recording with a basic
account.
I paid £60 to get 30
minutes of time for each
recording.
Audioboo allows an
unlimited number of
recordings.
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19. You also need to be on the maps.
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20. Claim your footprint.
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21. Establish an online identity.
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22. Upload images.
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23. Add A-List imagery.
Screenshots are often on student’s phone.
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24. Sharing imagery.
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25. Sharing drawing.
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26. How to affect Social Search.
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27. Flickr.
Enhances social search.
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28. TripAdvisor.
Enhances social search.
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29. Google Plus enhances social search.
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30. Social
Networking
Fatigue
It’s a real problem.
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31. Creative Collaboration
Meeting creative people in Google Hangouts.
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32. In-Hand
Hangout
This is one of the most
engaging and active forms of
communications that I’ve ever
used in-hand.
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33. G+ Communities
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34. How G+ Reaches Out.
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35. From post to profile.
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36. From profile to Twitter.
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37. Learning
from Circles
I get less noise and learn more
from G+ than any other social
network.
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38. Notifications
You can turn them off.
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39. Notifications
on iOS
I can work my notifications
from a pocket-sized view.
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40. Notifications
Elegant on iOS and Android.
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41. Private
Community
This has proven to be more
efficient than BaseCamp or a
discussion board.
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42. Cross-Feed
to Flickr
Images from the Voices
Community often become
public images in a Flickr group.
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43. Conclusion
Learn to use the tools you’re carrying.
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44. Circle me.
Or follow me @topgold.
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45. Let’s connect and share.
Bgoldbach AT yahoo.com
www.insideview.ie
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