The document outlines 6 ideas for an organization called @topgold: 1) Measure what matters to the organization, 2) Focus efforts on initiatives that will have impact, 3) Engage in local conversations, 4) Conduct conversations across different communication channels, 5) Have conversations across different types of media, and 6) Strengthen connections with other accounts and organizations. It encourages moving forward with implementing these ideas to have impact.

1. Six @topgold Ideas

2. 1. Measure What Matters

3. 2. Move the Needle

4. 3. Converse Hyperlocally

5. 4. Converse in Channels

6. 5. Converse in Transmedia

7. 6. Connect
 @topgold
 @chamberbrian
 @Pat_Whelan
 @rednosewine
 @clonmelproperty
 @clonmelinfo
 @queenofpots
 @focuSMEireland

8. Now Move the Needle
 #protip by Bernie @topgold Goldbach
 InsideView.ie