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Top Floor Technologies Social Media Boot Camp

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Tony Verre
Tony Verre
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Social Media Boot Camp Presented By Anthony Verre – Senior Search Marketing Specialist Twitter: @topfloortech | Hashtag: #TFTBootCamp
What is Social Media Marketing ,[object Object],[object Object],Twitter: @topfloortech | Hashtag: #TFTBootCamp
Tenants of Social Media Twitter: @topfloortech | Hashtag: #TFTBootCamp
And A Viral We Go Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object]
Enabling Your Consumers Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object]
It’s All About Conversations Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Human Element: Listening First Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],What can listening do for you?
Online Reputation Management (ORM)? Twitter: @topfloortech | Hashtag: #TFTBootCamp
What is ORM? Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object]
The ORM Strategy. What is it? ,[object Object],Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object]
Sometimes, It Finds You Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object]
A Bad Reputation, Human. To Combat it, Divine Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object],- Include Negative and Positive modifiers : “sucks” “scam” “kudos” “great”
How Monitoring Might Have Helped Twitter: @topfloortech | Hashtag: #TFTBootCamp Real World Examples:
Twitter: @topfloortech | Hashtag: #TFTBootCamp How Monitoring Might Have Helped
Treating the Symptoms: Preventative Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging the Negative Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Relationship Management (CRM)? Twitter: @topfloortech | Hashtag: #TFTBootCamp
Float like a Butterfly. Sting like a Bee. Twitter: @topfloortech | Hashtag: #TFTBootCamp A company must be able to provide quick, effective CRM. It’s crucial in today’s market place. CRM, in the social age, combats negative remarks about your company, products, and service, while responding immediately to a customer’s concerns and reverse the situation. Using social media as a CRM tool, can allow you to earn the trust of the consumer quickly.
How to Benefit from Social CRM and ORM Twitter: @topfloortech | Hashtag: #TFTBootCamp   In order to benefit from social media, you must become part of the community. Referrals/comments from customers posted to various social platforms who have used your product or service, more often than not, influence a potential customer’s decision to purchase. Social media is a referral program on hyper-active-hyper-drive.  
Create a Social Media Attack Strategy Twitter: @topfloortech | Hashtag: #TFTBootCamp
It’s a Ballroom Blitz (Krieg) Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a Ballroom Blitz (Krieg) Twitter: @topfloortech | Hashtag: #TFTBootCamp
It’s a Ballroom Blitz (Krieg) Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a Ballroom Blitz (Krieg) Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: @topfloortech | Hashtag: #TFTBootCamp It’s a Ballroom Blitz (Krieg) The 3rd Wave Controlling the meme at the 3rd wave is close to impossible, which is why it is imperative in the first two waves that message be engineered but not feel contrived. It’s walking a fine line of control and art. The more strategy you can apply to social media efforts to ensure visibility, branding, and interaction to elicit the desired reaction in a community/communities, the better.
Proof is in the Pudding Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],* Campaign was engineered by myself and TFT colleagues over a 3-day Period
Twitter: @topfloortech | Hashtag: #TFTBootCamp Let’s Take Five
Twitter: @topfloortech | Hashtag: #TFTBootCamp Workshop
Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp What is iGoogle Homepage? iGoogle lets you create a personalized homepage that contains a Google search box at the top, and your choice of any number of gadgets. Gadgets come in lots of different forms and provide access to activities and information from all across the web, without ever having to leave your iGoogle page.
Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 1: Create a Google Account (if you don’t have one already)
Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 2: Add a TAB to Your iGoogle Page ,[object Object],[object Object]
Setting Up Google Alerts Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 3: Set up a Google Alert
Twitter: @topfloortech | Hashtag: #TFTBootCamp Configuring Your Google Reader Step 3: Set up Google Reader to Broadcast to iGoogle Homepage ,[object Object],[object Object]
Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 4: Select “Add Google Reader”
Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 5: Settings  “Subscriptions”  “Add to Folder”  “New Folder”
Your Google Alerts List
Your iGoogle Monitoring Station Twitter: @topfloortech | Hashtag: #TFTBootCamp Basic Set up to monitor your Brand and Product mentions on the web
Advanced iGoogle Feed Twitter: @topfloortech | Hashtag: #TFTBootCamp ,[object Object],[object Object],[object Object],[object Object]
Twitter: @topfloortech | Hashtag: #TFTBootCamp Advanced iGoogle Feed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Whew! You Did It! Twitter: @topfloortech | Hashtag: #TFTBootCamp
Next Top Floor Tech Presentation ,[object Object],[object Object],Twitter: @topfloortech | Hashtag: #TFTBootCamp

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Top Floor Technologies Social Media Boot Camp

  • 1. Social Media Boot Camp Presented By Anthony Verre – Senior Search Marketing Specialist Twitter: @topfloortech | Hashtag: #TFTBootCamp
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  • 3. Tenants of Social Media Twitter: @topfloortech | Hashtag: #TFTBootCamp
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  • 8. Online Reputation Management (ORM)? Twitter: @topfloortech | Hashtag: #TFTBootCamp
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  • 13. How Monitoring Might Have Helped Twitter: @topfloortech | Hashtag: #TFTBootCamp Real World Examples:
  • 14. Twitter: @topfloortech | Hashtag: #TFTBootCamp How Monitoring Might Have Helped
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  • 17. Customer Relationship Management (CRM)? Twitter: @topfloortech | Hashtag: #TFTBootCamp
  • 18. Float like a Butterfly. Sting like a Bee. Twitter: @topfloortech | Hashtag: #TFTBootCamp A company must be able to provide quick, effective CRM. It’s crucial in today’s market place. CRM, in the social age, combats negative remarks about your company, products, and service, while responding immediately to a customer’s concerns and reverse the situation. Using social media as a CRM tool, can allow you to earn the trust of the consumer quickly.
  • 19. How to Benefit from Social CRM and ORM Twitter: @topfloortech | Hashtag: #TFTBootCamp   In order to benefit from social media, you must become part of the community. Referrals/comments from customers posted to various social platforms who have used your product or service, more often than not, influence a potential customer’s decision to purchase. Social media is a referral program on hyper-active-hyper-drive.  
  • 20. Create a Social Media Attack Strategy Twitter: @topfloortech | Hashtag: #TFTBootCamp
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  • 22. It’s a Ballroom Blitz (Krieg) Twitter: @topfloortech | Hashtag: #TFTBootCamp
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  • 25. Twitter: @topfloortech | Hashtag: #TFTBootCamp It’s a Ballroom Blitz (Krieg) The 3rd Wave Controlling the meme at the 3rd wave is close to impossible, which is why it is imperative in the first two waves that message be engineered but not feel contrived. It’s walking a fine line of control and art. The more strategy you can apply to social media efforts to ensure visibility, branding, and interaction to elicit the desired reaction in a community/communities, the better.
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  • 27. Twitter: @topfloortech | Hashtag: #TFTBootCamp Let’s Take Five
  • 28. Twitter: @topfloortech | Hashtag: #TFTBootCamp Workshop
  • 29. Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp What is iGoogle Homepage? iGoogle lets you create a personalized homepage that contains a Google search box at the top, and your choice of any number of gadgets. Gadgets come in lots of different forms and provide access to activities and information from all across the web, without ever having to leave your iGoogle page.
  • 30. Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 1: Create a Google Account (if you don’t have one already)
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  • 32. Setting Up Google Alerts Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 3: Set up a Google Alert
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  • 34. Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 4: Select “Add Google Reader”
  • 35. Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 5: Settings  “Subscriptions”  “Add to Folder”  “New Folder”
  • 37. Your iGoogle Monitoring Station Twitter: @topfloortech | Hashtag: #TFTBootCamp Basic Set up to monitor your Brand and Product mentions on the web
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  • 40. Whew! You Did It! Twitter: @topfloortech | Hashtag: #TFTBootCamp
  • 41.

Hinweis der Redaktion

  1. Update Slide
  2. Show slides for basic funnels from Google Analytics
  3. Show slides for basic funnels from Google Analytics
  4. Show slides for basic funnels from Google Analytics
  5. One step funnel for include Funnel Visual
  6. When would you want to remove
  7. This section moves up to setup section. Instead place slides showing how to check for PPC not connected and consequences
  8. Have more info/slides dedicated to each metric --- Jo may explode this slide -- Define each on their own slide with a small graphical display
  9. Have more info/slides dedicated to each metric --- Jo may explode this slide – Is This A Single KPI Report or Top 5 Most Common Reports List??
  10. Have more info/slides dedicated to each metric --- Jo may explode this slide – Is This A Single KPI Report or Top 5 Most Common Reports List??
  11. Have more info/slides dedicated to each metric --- Jo may explode this slide – Is This A Single KPI Report or Top 5 Most Common Reports List??
  12. Have more info/slides dedicated to each metric --- Jo may explode this slide – Is This A Single KPI Report or Top 5 Most Common Reports List??
  13. Have more info/slides dedicated to each metric --- Jo may explode this slide – Is This A Single KPI Report or Top 5 Most Common Reports List??
  14. Have more info/slides dedicated to each metric --- Jo may explode this slide – Is This A Single KPI Report or Top 5 Most Common Reports List??
  15. Find better example -  One without holes --  Find a Better One Srsly
  16. NO COMPANY INFO