If you're not already generating leads and closing more business using your online presence, you're missing out on the massive opportunity in front of you. Find out how multiple six figure deals have been generated in the industry leveraging the power of social media. Key Learning Objectives: • Simplify social media for business use o Dispel common myths and misinformation o Discover the only 3 things you should doing or focusing on • Take the scare out of SEO o Gain an understanding of how SEO works o Find out what’s working today and how it can work for you • Plus, 6 actionable tactics to put to use in your LinkedIn, Facebook or Twitter marketing

1. 3 Easy Steps to Social
Media Success:
How Social Media Brought
in a $170,000 Order
Tony Zayas
Interactive Media Manager
Proforma

2. Objectives
• Simplify Social Media for
Business
• Take the Scare Out of Search
Engine Optimization
• Immediately Actionable
Takeaways

3. Webinar Agenda
• Why Now
• New Rules of Marketing
• This Means Business
• Overcoming Challenges
• Case Studies & Results
• Action Blueprint

4. What if we knew what
they were thinking?
Why Now

5. Back To A Simpler Time…

6. Back To A Simpler Time…
• Community
• Trust
• Loyalty
• …NOW

7. Information Overload Age
• Unprecedented wealth of information
– End of Information Age
– Interruption Marketing is Dead*
– Marketing That Still Works, Works Differently
• Permission based
• Inherent value
• 2-way interactions

8. Raise Your Hand if You
LIKE…

9. Raise Your Hand if You LIKE…
• Getting calls from solicitors who:
– Call you during dinner
– Mispronounce your name
– Call you “sir” when you’re a “ma’am”
• Television Commercials
• “Junk” Mail

10. Better Than Level
Playing Field
• They’re Doing It WRONG!
• Understand and Connect
– People
– Trends
– Needs
– Competition
• Attract and Engage

11. Know, Like and Trust
Relationships NOT Technology

12. Your Business IS Social
Whether you think it is or not…
Whether you like it or not…

13. The Social Graph

14. The Social Graph

15. Social Media Means Business

16. Social Media Means Business

17. Social Media Means Business

18. The three biggest, universal
challenges of social media…

19. Biggest Challenges
• High Level
– Obvious
• Time
• Content (what to say)
– Hidden
• Strategy
• Low Level
– Setup
– Etiquitte

20. Overcoming Challenges
–Time
• Setup with help
• 15-30 minutes a day
• Leverage automation tools
– Content (what to say)
• Have a plan and schedule
• Share relevant content
– Strategy!

21. Social media is a
waste of time…

22. Then, so are telephones…

23. • Three things you can do with social:
– Prospecting
– Relationship Building
– Brand and Reputation Building
Actionable Social Media

24. • Three things you can do with social:
– Prospecting
• Research
• Finding decision makers
Actionable Social Media

25. • Three things you can do with social:
– Prospecting
– Relationship Building
• Interacting
• Commenting
• Sharing, Liking, Plusing, Re-
tweeting, etc.
Actionable Social Media

26. • Three things you can do with social:
– Prospecting
– Relationship Building
– Brand and Reputation Building
• Maintaining strong profiles
• Publishing original content
• Sharing great content from
trusted sources (congruent
message)
Actionable Social Media

27. • Three things you can do with social:
– Prospecting (Passive)
– Relationship Building (Active)
– Brand and Reputation Building
(Active)
Actionable Social Media

28. Demystifying
Search Engine
Optimization

30. SEO In A Nutshell

31. SEO In A Nutshell
• Content Is King
• Context Is Queen
• Social = Authority

33. Know, Like and Trust
Action Blueprint

34. Listen…
• Find what Prospects & Customers are:
– In need of
– Looking for
– Talking about
– Interested in

35. Listen…
• Quick Social Profile Checks
– Find them on LinkedIn
– Follow them on Twitter
– Research on Facebook and Google

36. Learn…
• Biggest pain points
• Un-served or underserved needs
• About your Prospects / Clients
– Business
– Personal
The lines have blurred…

37. Growth & Improvement
• Establish your Social Presence
• Add connections
• Listen
• Share
– OPC
– Pictures
– Video
• Engage

38. Shift from Prospect to Friend
• Rapport
• Influence
• Warm calling

39. The Biggest Mistake
• Think…before speaking
• Strategy drives EVERYTHING
– Research
– Grow Social Graph
– Lead Generation
– Referrals
– Brand Building

40. Results
• 91% of Inc. 500 companies use social
media as part of their marketing mix
via inc.com

41. • 52% report lead generation benefits
• 72% closed more business via social
media
via socialmediaexaminer.com
Results

42. Case Studies
Pepsi – Super Bowl Old Spice Guy

43. Case Studies
Proforma Owner
• Saw local insurance company’s
TV ad
• Searched LinkedIn
• Landed deal for full service
direct mail program worth
$170,000

44. Case Studies
Proforma Owner
• Decided to grow LinkedIn
network
• Added tennis buddies
• Discovered one contact was in
marketing and major telecom
company
• Referral lead to regional wide
direct mail, print and promo
projects for $130,000

45. Case Studies
Proforma Owner
• Likes multiple suppliers on Facebook
• Saw a great offer and hit the “share”
button
• Customer commented on his share
and said they wanted to order…
which was worth $18,750 and
national TV exposure.

46. Case Studies
Proforma Owner
• Exclusively does prospecting
through LinkedIn referral
process that we teach
• Million Dollar Producer

47. Case Studies
Proforma Owner
• Did targeted search via LinkedIn
for prospect
• Got an appointment and landed
a technology order for $200,000
with potential of another
$50,0000 annually

48. Case Studies
• Proforma Blog SEO
– Regular publishing
– Sticky 1st Page Rankings
– Social signals
– High authority

49. Where Do I Start?
The Million Dollar Question…

50. Case Studies

51. Case Studies

52. Case Studies

53. About Proforma

54. Only Proforma offers $4
million in marketing
programs and tools—
including PROsocial, your
path to simplified social
media success.

55. Only Proforma profits
from $400 million in
supplier clout.

56. Only Proforma assists
with business
development activities,
which are the only
activities that build wealth.

57. Only Proforma employs
140 Worldwide Support
Center professionals to
work for its members, but
not on their payroll.

58. Only Proforma has a
founder who built a $25
million distributorship of
his own.

59. Only Proforma has helped
over 120 members join the
Million and Multi-Million
Dollar Club.

60. onlyproforma.com/smbonus
Claim Your Free Bonus Gifts:
1. Social Media Action Guide
2. Social Prospecting Checklist