Creating a value proposition

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What are the areas to consider in creating a strong value proposition? See: http://financialadvisercoach.com/2014/06/23/how-to-create-a-value-proposition-that-works/ Begin by thinking about what you do, and what you have in each of these core areas, and then translate those benefits into client outcomes.

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Planning - where the magic first starts to happen, where brands are turned into living, breathing, evolving little creatures that earthlings can relate to, touch, taste, feel… and these creatures may not always be perfect but in planning school they learn values, they learn to stand up for what they believe in, they learn empathy, wonder, to talk less and listen more. Here me too brands learn that it’s ok to be different – that it’s necessary. I believe we can change the world…one ad at a time…by making great brands (that care, reward, inspire) famous and making famous brands great. Sometimes that means cutting the crap, often it means asking for help and always it means selling ideas that are a little bit frightening…and that’s what I will bring to the team…the ability to do just that.

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Focus is on the process of creating a crisp and concise value proposition for your start-up. Learn how to answer the essential question, “what is the value you bring to your customers?” without getting into the details of your technology. Formulating a good value proposition is an essential step for any start-up and lies at the core of many of the other tools entrepreneurs need to develop, such as market analysis, business modeling, finding funding and delivering an investor or customer pitch. The resources below offer a foundation upon which you can build your knowledge and skills in these areas.

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