12. Find Out Their Tactics
And repeat the good ones
• Quality Relevant Websites & Directories
• Where they Interact and How
• Who interacts with them
• What did they do that attracted links
• What keywords/pages do they focus on
• Where do they Advertise
• Do they do dodgy stuff
• Should you report them! (Mwahahahaahhaha)
15. Clean up your game
And remove the rubbish
• Talk to Sha (rmoov.com)
• Is it a link penalty (Manual or Penguin)
• Decide which links are hurting you
– Low Trust/Authority/Quality
– Some tools help you categorise
• Reach out to get them removed
• Add domains or links to the disavow tool
• If a manual penalty:
– Document everything in details
– Submit a reconsideration request
16. Features of a link
Is it good or bad
• Location (header, content, footer, sidebar)
• Page specific or site wide
• Authority/relevance of the domain
• Commercial or Branded anchor text
• Is the page on topic
• How deep is the page (from the home page)
• Is the page indexed, does it rank
• Is it nofollowed
• Are there many other links
• Co citation, co occurrence!
17. Domain Buying
Is it worth it!
• Does it have quality relevant link
• After buying, will the links disappear
• Do the links look paid for
• Has the domain been penalised
• Will the domain get penalised
Links from other websites to the website you are analysingGoogle nofollow guidelines = paid or not trusted
Backlinks are hard to discover, you need a lot of bots like Google.Data providers will crawl and sell you their data.Some are free to verified owners (Google, Bing, Majestic). Open Site Explorer is free for all.
Some tools like mine report if the destination page is broken
Some tools like mine report if there are redirects involved
Find bloggers, forum commenters, article writers who like what you do and already link to you.Connect with them, encourage them, become friends.Also look at Google Analytics referrer data
Work out why it attracts links, and repeatToolsValuable informationUnique informationInformation that changes
Data is often out of date and contains pages that no longer link to you or have been removed.Some tools like mine report if the source page no longer contains that link.
Your helping them by fixing their link. Provide them with a place to fix it to.Bad stuff: Link schemes, paid links, blog networks, paid blogroll links, article submissions/spinning, comment spam, site wide links, footer links, bookmarking, low value directories, foreign websites, idle profilesFind common links to multiple competitors. Indicates an easy to get link.Content ideas
Your helping them by fixing their link. Provide them with a place to fix it to.
Manual penalty (with warning) or automated Penguin penalty
Your helping them by fixing their link. Provide them with a place to fix it to.