Getting the most organic performance off your Toyota dealership website while still meeting Toyota Dealer Advertising Covenant (TDAC) OEM website compliance is key to long-term success. Toyota has one of the most strictest compliance rules in the industry. This does not mean you have to give up organic performance and solely relying on Paid Traffic. Work with those who know how to meet OEM website compliance yet extract maximum organic website performance. http://tinyurl.com/NPAutomotive http://www.linkedin.com/in/TonyLy https://www.facebook.com/MechanicalMarketer

1. SEO/Internet Marketing
Case Study: Toyota Dealer
Date Started 01/03/2013
Case Study Date 2/14/2014
Date Ended 11/3/2013
About The Client -In the largest brand/market of the US or even worldwide.
-Dealer locates 2 miles inland off the main freeway.
-13 Toyota dealerships in the 15-mile radius.
Targeting -Toyota(New , Used, CPO’s, Fixed-Opt), Used Cars, Generics.
-Geo-target two nearby major metros.
Website Provider Autofusion
Services
(Delivery of services are
rotated and/or ramped
up over time.)
Onsite Contents, Onsite Blogging, Managed Social Media,
Content Marketing: (guest blogging, infographic, article
contents), Distributions: (coupon, videos, images,
documents), Creations: (local citations, online profiles) more!
Comment Optimization meets Toyota TDAC OEM compliance.
Before SEO
(8-Month
Average)
During SEO
(10-Month
Average)
% Change
During SEO
After SEO
(4-Month
Average)
% Change
After SEO
Total Visits 8884 11035 +24% 12925 +45%
Google Visits 4437 4534 +2% 5376 +21%
Direct/None Visits 1924 3356 +74% 3595 +86%
*Organic results will vary. Not all websites will have dynamic successes.
SEO/Internet Marketing Period