SlideShare a Scribd company logo
1 of 1
Download to read offline
TONYGATTARI SHAUNMOONEY
“MARKETING GURUS”
The Australian Financial Review
DRAMATICALLY INCREASE YOUR PROFITS BY USING PRACTICAL STRATEGIES THAT WON’T BREAK THE BANK.
FOREWORD BY DALE BEAUMONT, CREATOR OF THE “SECRETS EXPOSED SERIES”
MARKETING
SUCCESS
“They show how to diagnose, implement consistent
marketing strategies and measure the results using
low cost marketing strategies.”
The Australian Financial Review
“It’s fair to say that advertising agencies and graphic design
consultants won’t like what (they) have to say.”
The Australian Newspaper
“The man credited with tightening Harvey Norman’s
extraordinary grip in the retail PC market, Tony Gattari is
now selling his secrets.”
The Australian Newspaper
“As a marketer, Tony Gattari is a natural-born salesman. As far as he is concerned,
marketing does not lead to sales - and sooner rather than later - is a waste
of space and money. With sales as the target, the marketing arrows in Tony’s
excellent book fly unerringly to the target: building the bottom line.”
Peter Sterling, Managing Editor, My Business
Marketing Success draws upon the real-life practical experience of
Tony Gattari, who headed up the Harvey Norman computer and
communications division for nine years, overseeing the growth from $12
million to a massive $565 million in 9 years. Through his experience and
working as a corporate/business advisor and trainer to over 200 businesses
worldwide with fellow co-author Shaun Mooney, the book highlights the
power of Marketing.
The essence of using low cost practical marketing strategies to create a
perception of value so eliminate issues of ‘price’. This hard hitting, no
nonsense book is a must read for all those in business who desire to
accelerate their sales and profits immediately!
Marketing Success_COVER_revised.indd 1 20/09/13 1:32 PM

More Related Content

What's hot

No marketing strategy?
No marketing strategy?No marketing strategy?
No marketing strategy?
Harry Hecht
 
Michael william
Michael williamMichael william
Michael william
BiggiRaw
 
Merchandising for Increased Sales
Merchandising for Increased SalesMerchandising for Increased Sales
Merchandising for Increased Sales
Edward Gantt
 

What's hot (20)

Human Marketing
Human MarketingHuman Marketing
Human Marketing
 
Increase the value of a sales force
Increase the value of a sales forceIncrease the value of a sales force
Increase the value of a sales force
 
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
 
Crossing the chasm - Expanding the Market
Crossing the chasm - Expanding the MarketCrossing the chasm - Expanding the Market
Crossing the chasm - Expanding the Market
 
OMGKRK Academy | How To Run And Manage A Startup by Szymon Janicki of HCM Deck
OMGKRK Academy | How To Run And Manage A Startup by Szymon Janicki of HCM Deck OMGKRK Academy | How To Run And Manage A Startup by Szymon Janicki of HCM Deck
OMGKRK Academy | How To Run And Manage A Startup by Szymon Janicki of HCM Deck
 
Promoting Your Degree Show Tom Hunter
Promoting Your Degree Show Tom HunterPromoting Your Degree Show Tom Hunter
Promoting Your Degree Show Tom Hunter
 
The Case for Enterprise Sales & Marketing Alignment
The Case for Enterprise Sales & Marketing AlignmentThe Case for Enterprise Sales & Marketing Alignment
The Case for Enterprise Sales & Marketing Alignment
 
Explore new age marketing
Explore new age marketingExplore new age marketing
Explore new age marketing
 
Creating Marketing Strategy For A New Brand | Pavel Mrazek
Creating Marketing Strategy For A New Brand | Pavel MrazekCreating Marketing Strategy For A New Brand | Pavel Mrazek
Creating Marketing Strategy For A New Brand | Pavel Mrazek
 
Cherry Bekaert Marketing that Counts
Cherry Bekaert   Marketing that CountsCherry Bekaert   Marketing that Counts
Cherry Bekaert Marketing that Counts
 
The Challenger Sale Key Takeaways
The Challenger Sale Key TakeawaysThe Challenger Sale Key Takeaways
The Challenger Sale Key Takeaways
 
No marketing strategy?
No marketing strategy?No marketing strategy?
No marketing strategy?
 
Michael william
Michael williamMichael william
Michael william
 
Merchandising for Increased Sales
Merchandising for Increased SalesMerchandising for Increased Sales
Merchandising for Increased Sales
 
Buy'ology marketing success in this digital age -ihrsa congress presentatio...
Buy'ology   marketing success in this digital age -ihrsa congress presentatio...Buy'ology   marketing success in this digital age -ihrsa congress presentatio...
Buy'ology marketing success in this digital age -ihrsa congress presentatio...
 
Marketing Workshop For Community Sports Clubs From Nexus Community
Marketing Workshop For Community Sports Clubs From Nexus CommunityMarketing Workshop For Community Sports Clubs From Nexus Community
Marketing Workshop For Community Sports Clubs From Nexus Community
 
Be a sales super star ppt
Be a sales super star pptBe a sales super star ppt
Be a sales super star ppt
 
Squeeze that lemon!
Squeeze that lemon!Squeeze that lemon!
Squeeze that lemon!
 
Seth Godin
Seth GodinSeth Godin
Seth Godin
 
Marketing metrics
Marketing metricsMarketing metrics
Marketing metrics
 

Viewers also liked

Viewers also liked (20)

7 irrefutable sales closing strategies
7 irrefutable sales closing strategies7 irrefutable sales closing strategies
7 irrefutable sales closing strategies
 
Sales Success Extended Presentation.
Sales Success Extended Presentation.Sales Success Extended Presentation.
Sales Success Extended Presentation.
 
The 2 Golden Rules of Business Improvement
The 2 Golden Rules of Business ImprovementThe 2 Golden Rules of Business Improvement
The 2 Golden Rules of Business Improvement
 
7 Business success habits
7 Business success habits 7 Business success habits
7 Business success habits
 
10 irrefutable Laws of customer service.
10 irrefutable Laws of customer service.10 irrefutable Laws of customer service.
10 irrefutable Laws of customer service.
 
Key Attributes of a Great Business Coach
Key Attributes of a Great Business Coach Key Attributes of a Great Business Coach
Key Attributes of a Great Business Coach
 
Sales success objections and closes
Sales success objections and closesSales success objections and closes
Sales success objections and closes
 
10 irrefutable laws of sales success
10 irrefutable laws of sales success 10 irrefutable laws of sales success
10 irrefutable laws of sales success
 
Laser conference Auckland - Building a championship team
Laser conference Auckland - Building a championship team Laser conference Auckland - Building a championship team
Laser conference Auckland - Building a championship team
 
Sales seduction
Sales seductionSales seduction
Sales seduction
 
Lifestyle tradie sales presentation
Lifestyle tradie sales presentation Lifestyle tradie sales presentation
Lifestyle tradie sales presentation
 
The best form of Sales Person for complex sales in the new economy
The best form of Sales Person for complex sales in the new economyThe best form of Sales Person for complex sales in the new economy
The best form of Sales Person for complex sales in the new economy
 
The Successful Sales Formula
The Successful Sales FormulaThe Successful Sales Formula
The Successful Sales Formula
 
CEO Institute of NSW Sales Training presentation
CEO Institute of NSW Sales Training presentation CEO Institute of NSW Sales Training presentation
CEO Institute of NSW Sales Training presentation
 
How habits and formed
How habits and formed How habits and formed
How habits and formed
 
Selling tips to different age groups
Selling tips to different age groupsSelling tips to different age groups
Selling tips to different age groups
 
The Power of Questions during the Sales Process
The Power of Questions during the Sales Process The Power of Questions during the Sales Process
The Power of Questions during the Sales Process
 
BellRiver About Building Book Dec14
BellRiver About Building Book Dec14BellRiver About Building Book Dec14
BellRiver About Building Book Dec14
 
Smithandsons
SmithandsonsSmithandsons
Smithandsons
 
Awesome Sales Closing Techniques
Awesome Sales Closing Techniques Awesome Sales Closing Techniques
Awesome Sales Closing Techniques
 

Similar to Marketing success book cover

Marketing and the R Word
Marketing and the R WordMarketing and the R Word
Marketing and the R Word
andrew.maudlin
 
Marketing3 presentation-1196358928769946-5
Marketing3 presentation-1196358928769946-5Marketing3 presentation-1196358928769946-5
Marketing3 presentation-1196358928769946-5
Hassan Ali
 
HatchConf Startup Marketing
HatchConf Startup MarketingHatchConf Startup Marketing
HatchConf Startup Marketing
Silicon Anchor
 
Influencing x talk austtrue
Influencing x talk austtrueInfluencing x talk austtrue
Influencing x talk austtrue
Lal Sujanani
 
Marketing Through Recession Ama Presentation June 9, 2009 Pdf Version
Marketing Through Recession Ama Presentation June 9, 2009   Pdf VersionMarketing Through Recession Ama Presentation June 9, 2009   Pdf Version
Marketing Through Recession Ama Presentation June 9, 2009 Pdf Version
Charlie Larson
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
Rogers State University Innovation Center
 

Similar to Marketing success book cover (20)

Marketing and the R Word
Marketing and the R WordMarketing and the R Word
Marketing and the R Word
 
Marketing Chessboard: Past, Present and Future of Advertising
Marketing Chessboard: Past, Present and Future of AdvertisingMarketing Chessboard: Past, Present and Future of Advertising
Marketing Chessboard: Past, Present and Future of Advertising
 
Marketing fundamentals 3
Marketing fundamentals 3Marketing fundamentals 3
Marketing fundamentals 3
 
Sell & Market Better with these proven strategies & insights
Sell & Market Better with these proven strategies & insightsSell & Market Better with these proven strategies & insights
Sell & Market Better with these proven strategies & insights
 
Marketing3 Presentation
Marketing3 PresentationMarketing3 Presentation
Marketing3 Presentation
 
Marketing3 presentation-1196358928769946-5
Marketing3 presentation-1196358928769946-5Marketing3 presentation-1196358928769946-5
Marketing3 presentation-1196358928769946-5
 
Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
Discovering and Navigating Niche Markets, Resources for the Nonprofit MarketerDiscovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
 
Coffee Is For Closers
Coffee Is For ClosersCoffee Is For Closers
Coffee Is For Closers
 
GrassRoots Marketing
GrassRoots MarketingGrassRoots Marketing
GrassRoots Marketing
 
HatchConf Startup Marketing
HatchConf Startup MarketingHatchConf Startup Marketing
HatchConf Startup Marketing
 
Startup Marketing at Hatch Conference by Missy Schmidt
Startup Marketing at Hatch Conference by Missy SchmidtStartup Marketing at Hatch Conference by Missy Schmidt
Startup Marketing at Hatch Conference by Missy Schmidt
 
Guerilla Marketing & Partnerships
Guerilla Marketing & PartnershipsGuerilla Marketing & Partnerships
Guerilla Marketing & Partnerships
 
Using an Outside in Strategy to Value
Using an Outside in Strategy to ValueUsing an Outside in Strategy to Value
Using an Outside in Strategy to Value
 
Influencing x talk austtrue
Influencing x talk austtrueInfluencing x talk austtrue
Influencing x talk austtrue
 
Marketing Through Recession Ama Presentation June 9, 2009 Pdf Version
Marketing Through Recession Ama Presentation June 9, 2009   Pdf VersionMarketing Through Recession Ama Presentation June 9, 2009   Pdf Version
Marketing Through Recession Ama Presentation June 9, 2009 Pdf Version
 
Hands on Startup Marketing by Donatas Jonikas (PhD)
Hands on Startup Marketing by Donatas Jonikas (PhD)Hands on Startup Marketing by Donatas Jonikas (PhD)
Hands on Startup Marketing by Donatas Jonikas (PhD)
 
How to toughing + improve your service b2b marketing 101
How to toughing + improve your service b2b marketing 101How to toughing + improve your service b2b marketing 101
How to toughing + improve your service b2b marketing 101
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
 

More from Achievers Group (Australia)

More from Achievers Group (Australia) (10)

Exceeding all Expectations
Exceeding all Expectations Exceeding all Expectations
Exceeding all Expectations
 
Internet Marketing Mastery
Internet Marketing MasteryInternet Marketing Mastery
Internet Marketing Mastery
 
High leverage Marketing process extended
High leverage Marketing process extendedHigh leverage Marketing process extended
High leverage Marketing process extended
 
Internet marketing-mastery
Internet marketing-masteryInternet marketing-mastery
Internet marketing-mastery
 
Business success extended presentation
Business success extended presentation Business success extended presentation
Business success extended presentation
 
Prospering with Purpose
Prospering with PurposeProspering with Purpose
Prospering with Purpose
 
Leadership Foundations
Leadership Foundations Leadership Foundations
Leadership Foundations
 
Sacking your worst clients
Sacking your worst clients Sacking your worst clients
Sacking your worst clients
 
Where does trust come from?
Where does trust come from?Where does trust come from?
Where does trust come from?
 
Basic vs Trust based marketing.
Basic vs Trust based marketing.Basic vs Trust based marketing.
Basic vs Trust based marketing.
 

Recently uploaded

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 

Marketing success book cover

  • 1. TONYGATTARI SHAUNMOONEY “MARKETING GURUS” The Australian Financial Review DRAMATICALLY INCREASE YOUR PROFITS BY USING PRACTICAL STRATEGIES THAT WON’T BREAK THE BANK. FOREWORD BY DALE BEAUMONT, CREATOR OF THE “SECRETS EXPOSED SERIES” MARKETING SUCCESS “They show how to diagnose, implement consistent marketing strategies and measure the results using low cost marketing strategies.” The Australian Financial Review “It’s fair to say that advertising agencies and graphic design consultants won’t like what (they) have to say.” The Australian Newspaper “The man credited with tightening Harvey Norman’s extraordinary grip in the retail PC market, Tony Gattari is now selling his secrets.” The Australian Newspaper “As a marketer, Tony Gattari is a natural-born salesman. As far as he is concerned, marketing does not lead to sales - and sooner rather than later - is a waste of space and money. With sales as the target, the marketing arrows in Tony’s excellent book fly unerringly to the target: building the bottom line.” Peter Sterling, Managing Editor, My Business Marketing Success draws upon the real-life practical experience of Tony Gattari, who headed up the Harvey Norman computer and communications division for nine years, overseeing the growth from $12 million to a massive $565 million in 9 years. Through his experience and working as a corporate/business advisor and trainer to over 200 businesses worldwide with fellow co-author Shaun Mooney, the book highlights the power of Marketing. The essence of using low cost practical marketing strategies to create a perception of value so eliminate issues of ‘price’. This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately! Marketing Success_COVER_revised.indd 1 20/09/13 1:32 PM