This 360 slide presentation was designed to be presented LIVE during a 1 hour time slot (yup, do the math, that's 6 slides per minute) . By reading it online, you can still get the basic story with all the highlights. You just miss out on all the juicy details...enjoy :) MY JOURNEY TO ENTREPRENEURIAL HAPPINESS. by Tony Crisp Rameen Talesh Personal Career Management May 15, 2013, Graduate School of Management #198C Phi Alpha, Inc. Copyright ©2013 All Rights Reserved Tony Crisp

1. My journey to entrepreneurial happiness
by Tony Crisp
Rameen Talesh
Personal Career Management
May 15, 2013, Graduate School of Management #198C
Phi Alpha, Inc. Copyright ©2013 All Rights Reserved Tony Crisp

2. What is an Entrepreneur?

3. One who organizes, manages, and
assumes the risks of a business.
- Webster

4. One who undertakes a new venture, is
an intermediary between the money and
labor, and is responsible for the
outcome.
- Wikipedia

5. “One who overcomes the impossible
with a clear idea on how to innovate products
to create opportunity and
change peoples lives to make a better world.”
- Grasshopper

6. Who wants to be an entrepreneur?

7. WARNING

8. WARNING
High risk - 95% fail in first 5 years

9. WARNING
High risk - 95% fail in first 5 years
Personal and professional life are combined

10. WARNING
High risk - 95% fail in first 5 years
Personal and professional life are combined
You are 100% responsible for everything

11. WARNING
High risk - 95% fail in first 5 years
Personal and professional life are combined
You are 100% responsible for everything
TGIM

12. WARNING
High risk - 95% fail in first 5 years
Personal and professional life are combined
You are 100% responsible for everything
TGIM
It really is who-you-know

13. Start with these questions.

14. What do you love to do?

15. Can you enrich the life of others?

16. Yes, a few people.

17. small business owner

18. Yes, a lot of people.

19. CHANGE THE WORLD

20. Either way

21. I believe

25. Gotta give,
to get.

26. Let’s see.

27. Bill Gates

29. Code

30. Did he enrich the life of others?

31. 13yr old Code at school
Gave us:
- Tic Tac Toe vs PC
- Schedule students into classes... most girls.
Gave to himself.
- Gave Traffic counting “Traf-O-Data”
- Gave world Window to PC
Gave us:
- Tic Tac Toe vs PC
- Schedule students into classes... most girls.
Gave to himself.
- Gave Traffic counting “Traf-O-Data”
- Gave world Window to PC

32. 13yr old Code at school
Code for business

33. 13yr old Code at school
Code for business

34. 13yr old Code at school
Code for business
Code for PC OS

35. 13yr old Code at school
Code for business
Code for PC OS

38. Oprah Winfrey

40. Talk

41. Did she enrich the life of others?

42. 16yr old Talk at school

43. 16yr old Talk at school
Talk as news anchor

44. 16yr old Talk at school
Talk as news anchor

45. 16yr old Talk at school
Talk as news anchor
Talk show host

46. 16yr old Talk at school
Talk as news anchor
Talk show host

49. Richard Branson

51. BHAG’S

52. 16yr old BHAG magazine

53. 16yr old BHAG magazine
BHAG controversial music

54. 16yr old BHAG magazine
BHAG controversial music

55. 16yr old BHAG magazine
BHAG controversial music
BHAG spaceflight

56. 16yr old BHAG magazine
BHAG controversial music
BHAG spaceflight

59. “There is no work or play,
only living.”
~Richard Branson

60. The most liberating and exciting truth
about entrepreneurship:

61. 1. Do something you love

62. 1. Do something you love
2. Enrich the lives of others

63. 1. Do something you love
2. Enrich the lives of others
3. Be happy

64. Today I will cover...

65. Who I am.

66. Who I am.
What I do.

67. Who I am.
What I do.
How I got here.

68. Who is Tony Crisp?

70. UCI

72. Design

74. Art

76. Music

78. Surf

80. Video
Games

82. Risk

85. ...and accept consequences.

87. Ideas

89. Gadgets

91. Explore

94. How did I get here?

98. Serial entrepreneur

100. 12

101. HackeySack™

103. I made custom footbags for friends
at school

107. 14

108. BMX

110. Family built first BMX track

112. 16

113. FREESTYLE

115. Created a team and
performed at events

117. 18

118. GRAFFITI

120. But, got accepted to UC Irvine

122. Enrich?

124. Graduated and took the MCAT.

127. “Take a year off. Travel the world.”

128. GRAFFITI

131. Albert Matias Clint Webb

132. “Let’s start a business”

133. Art and design services

135. Build the spirit, not just a logo.

137. winning
spirit
marketing
communications
brand
image
students
community

142. 1000 sq ft mural, San Francisco

145. Share art on clothing

147. Ryuji

148. “George”

149. Clothing distributor

152. SURF

154. Paint surf mural for MTV

157. Largest longboard manufacturer in the world

158. Bill Stewart

161. Share his surf lifestyle on clothing

163. OC Weekly, voted Best Fashion Designer

168. Asian economic crisis
(recession)

169. R I S K

171. Beyond your control

174. Eric Bohren, MBA

175. Young business consultant

177. Don’t give up.

178. BRANDS

179. Japan -> OC

180. Japan -> OC
Product -> Service

181. Japan -> OC
Product -> Service
Apparel -> Web

183. Alan Yeung

184. Business Partner

185. Help companies with digital branding

189. Zubin Gidwani

190. EBITDA? EBIT...duh?!?

191. Mini-MBA for Entrepreneurs

193. Help companies with entire brand

194. So what do I do now?

195. Founder & CEO

201. I work with some of the best...

203. Brand Strategists,

206. Brand Strategists,
Account Managers

208. ♣Values
♣Elevator Pitch
♣Logo
♣Symbol
♣Positioning line
♣Tag line
VIII. XFX Packaging
IX. XFX Brand Touchpoints
X. Managing the XFX brand

209. Brand Strategists,
Account Managers
Creative Directors

213. Brand Strategists,
Account Managers
Creative Directors
Copywriters

215. Brand Strategists,
Account Managers
Creative Directors
Copywriters
Industrial Designers

220. Brand Strategists,
Account Managers
Creative Directors
Copywriters
Industrial Designers
Graphic Designers

223. Brand Strategists,
Account Managers
Creative Directors
Copywriters
Industrial Designers
Graphic Designers
Photographers

225. Brand Strategists,
Account Managers
Creative Directors
Copywriters
Industrial Designers
Graphic Designers
Photographers
Videographers

226. QuickTime™ and a
H.264 decompressor
are needed to see this picture.

227. and...Penny :)

231. Core belief
Passion
(what do we love to do?)

232. Building tech product brands

233. Let’s talk about branding.

234. Do we enrich the lives of others?

235. We help businesses grow by
building brands that people trust.
building brands that people trust.

236. What is a brand?

237. Brand is the emotional connection
people have with a company
people have with a company

238. Based on a core belief

239. Built on a trust relationship

240. By making and keeping a
consistent promise, over time.
promise, over time.

242. “thank you”

243. “thank you”
“thank you”

244. “thank you”
“thank you”
“thank you”

245. “thank you”
“thank you”
“thank you”
“thank you”

246. “thank you”
“thank you”
“thank you”
“thank you”
“thank you”
“I trust you.”
“I trust you.”
“I trust you.”
“I trust you.”
“I trust you.”
“I trust you.”

247. You don’t think about your decision,
you...
you...

249. Pop quiz!
Guess the brand
Guess the brand

250. Car’s need to be green.
(core belief)
(core belief)

252. - Fuel efficient at 50mpg
- Lower emissions
- Plant based eco-plastics: wood/grass not
petroleum
(make and keep the promise)

253. Shoes need a giving soul.
(core belief)
(core belief)

255. - A movement, not a company
- 1for1™ program 1M
- Giving Trips™ 1/week
- Day w/o Shoes™
(make and keep the promise)

256. Everyone is an athlete.

258. - FuelBand™ accelerometer tracked activity
- Missions™ gamification of life community
(make and keep the promise)

259. People with passion can change the world.

261. - Revolutionary innovations in
product, software, and business
(make and keep the promise)

262. Who are our clients?

265. Video cards

268. Hardcore video gamers

270. ...or wannabe hardcore.

278. Secure Global Logistics

281. Jewelers

284. Actually

288. Also have worked for...

295. Told me 2 ways to go through life.

297. Hold on to everything and end up with
zip, zero, nada.

299. Give and share, then end up with
more gold than you can hold.

301. A year in my life...2010.

303. Taiwan

310. Brazil

316. Paraguay

321. 0.86

322. 0.86 murders
per day

324. Macau

329. “You Macanese?”

331. Macau + Portuguese

332. Argentina

337. Japan

344. Turkey

349. Orange County

351. Around the World in 14 days.

352. There have been highs and lows.

354. “There is no work or play,
only living.”

355. In summary, if you want
to be an entrepreneur,

356. I challenge you to:

357. Do something you love

358. Enrich the life of others

360. @tonycris
p
You can do it!