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Stratégie digitale Tony Chapelle
1.
© 2011 T+C//
Web2formation - Tony Chapelle Élaborer votre stratégie digitale Web2f
2.
Élaborer votre stratégie
digitale 5 étapes à respecter © 2011 T+C// Web2formation - Tony Chapelle Web2f
3.
Élaborer votre stratégie
digitale 5 étapes à respecter 1 2 3 4 5 Faire Penser Établir Évaluer les Définir des un état parcours un plan résultats objectifs des lieux client d’actions obtenus © 2011 T+C// Web2formation - Tony Chapelle Web2f
4.
Élaborer votre stratégie
digitale 5 objectifs concrets © 2011 T+C// Web2formation - Tony Chapelle Web2f
5.
Élaborer votre stratégie
digitale OBJECTIF N°1 >> Faire connaître votre marque sur Internet 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE Attributs © 2011 T+C// Web2formation - Tony Chapelle de la E-réputation marque Image Référencement (SEO,SEM,SMO) Notoriété Google Ranking Positionnement Storytelling Web2f
6.
Élaborer votre stratégie
digitale OBJECTIF N°2 >> Engager vos consommateurs pour les faire promouvoir votre marque 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE Prise de parole © 2011 T+C// Web2formation - Tony Chapelle Contenus Publicité sur les Promotion Liens sponsorisés Brand Content médias sociaux Branded Content Display UGBC Affiliation Buzz Posture de marque RP Digitales Stratégie éditoriale Community management Web2f
7.
Élaborer votre stratégie
digitale OBJECTIF N°3 >> Créez de la valeur pour votre marque en développant vos communautés 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE © 2011 T+C// Web2formation - Tony Chapelle Communautés Prescripteurs Prospects Clients Collaborateurs Web2f
8.
Élaborer votre stratégie
digitale OBJECTIF N°4 >> Fidélisez durablement vos clients 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE Base © 2011 T+C// Web2formation - Tony Chapelle Social de CRM CRM données Outils de collecte Recommandation Sociale Data mining Crowdsourcing Co-création Permission marketing CEM E-mailing Hyper personnalisation Programmes de fidélité Web2f
9.
Élaborer votre stratégie
digitale OBJECTIF N°5 >> Générez des revenus avec le digital 1 2 3 4 5 ADN DIGITALE ENGAGEMENT CAPITAL RELATION MONÉTISATION DE LA MARKETING SOCIAL CLIENT MARQUE © 2011 T+C// Web2formation - Tony Chapelle E-commerce Trafic Up selling Cross selling E-couponing Web2f
10.
Élaborer votre stratégie
digitale tonychapelle@web2formation.com © 2011 T+C// Web2formation - Tony Chapelle Web2f