Summary of presentation I gave in the Cisco Suite at the Boston 2010 Enterprise 2.0 Conference

1. Cisco Pulse Media Analytics
Connecting the Human Network @ Work
Tony Frazier, Senior Director
Media Experience and Analytics BU
Emerging Technologies Group

2. Cisco Pulse Agenda
Role of Media Analytics in Enterprise 2.0
 What Is Enterprise 2.0?
 Enterprise 2.0 In Practice @ Cisco
 Cisco Pulse Product Demo
 How It Works and Future Directions
 Key Takeaways
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 2

3. My Takeaways … Enterprise 2.0
Key Enterprise 2.0 Can Exploit An Orgs With Proper Nurturing
Technology Enablers Collective Expertise and User Adoption
Search None
Search, Ask, Share
Links
Potential
Authorship
Tags Weak
Extensions
9X Effect
Signals Strong
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 3

4. Web 2.0 Collaboration Can Scale Key Processes
FUNCTION R&D Sales Service
PROCESS Innovation Growth Productivity
Identify new Cross sell new Better onboard
OBJECTIVE billion dollar products across and enable
businesses territories new talent
i-Zone SOAR Knowledge
INITIATIVE
and i-Prize Program Portal
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 4

5. Scaling Virtual Sales Expertise
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 5

6. How Did We Share Sales Expertise?
Find Expertise Is Painful … Using Incumbent Tools
Manager 26%
Intranet Search 49%
Email Alias 49%
Cisco Directory 59%
Asking Peers 74%
0% 50% 100%
Source: Cisco Sales and Partner Survey (N=234), New Network Cisco Survey (N=121)
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 6

7. Cisco Pulse 9X Innovation Opportunity
Media Analytics Embedded In The IP Network Can Discover Human Network
SaaS Virtualization
Mary Emails Cloud Computing
Jan a
PowerPoint
on Cloud
Computing
Expertise Social Graph Media Documents
Cloud Computing,
SaaS Virtualization
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 7

8. Cisco Pulse 9X Innovation Opportunity
Media Analytics Embedded In The IP Network Can Discover Human Network
Flip Video Social Media
She
Enterprise TV
Watches
a YouTube
Video on
Business
Video
Expertise Social Graph Media Documents
Cloud Computing,
Enterprise TV, Flip Video ,
SaaS Virtualization
SaaS Virtualization,
Social Media
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 8

9. Cisco Pulse 9X Innovation Opportunity
Media Analytics Embedded In The IP Network Can Discover Human Network
Access Control Enterprise Policy
She then
Cloud Computing
Uploads
a Cloud x
Security
Proposal to
Team Wiki
Expertise Social Graph Media Documents
Cloud Computing,
Access Control,
Enterprise TV, Flip Video ,
Cloud Computing,
SaaS Virtualization,
Enterprise Policy,
Social Media
Enterprise TV, Flip Video ,
SaaS Virtualization,
Social Media
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 9

10. Cisco Pulse Search and Analytics Platform
Enabling Collaboration Across Boundaries
 Automatically discover expertise
 Collaborate in a single click
 Surface and share info in real-time
 Navigate video to the spoken word
 Integrated into the tools people use
“If we knew what we know, we would be three
times more productive than we are today!”
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 10

11. Find and Ask Experts
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 11

12. Access and Navigate Valuable Media
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 12

13. Cisco Sales Virtual Expert Business Case
Automatic Expertise
Location with Cisco Pulse Sales
Specialist
5,600+ users
est. hours
Sales
Sales
Specialist
Specialist
2+ saved per
query
in quality
Sales
Increase of customer
Specialist responses
* Source: Network Collaboration Business Unit Pre-Deployment Survey N=234 (2009)
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 13

14. How We Do It
Automated Network Discovery
1
Pulse Collect Appliance
Cisco Network
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 14

15. How We Do It
Search and Media Analytics
2
1
Pulse Connect
Social Graph
Expertise Documents
Profile Media
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 15

16. How We Do It
Open Platform
2
3
Show&Share Quad
Intranet Office Apps CRM
OpenSocial
Pulse
Connect
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 16

17. Cisco Sales Early Adopter Feedback
Beginning To Change Behavior Establishing Strong Advocates
 96% met or exceeded expectations
Manager 26%
 66% would recommend Cisco Pulse
Cisco Pulse 31%
Intranet Search 49% Good Suggestions To Boost Adoption
Email Alias 49%
 60% Mobile Access
 55% Outlook Integration
Cisco Directory 59%
 30% Business App Integration
Asking Peers 74%
0% 50% 100%
Overcome 9X Effect By Integrating
Cisco Pulse Into The Flow of Work
Source: New Network Cisco Survey (N=121)
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 17

18. Driving Adoption In The Flow
iPhone and iPad Mobile Apps
Enables Distributed Field Sales
and Service Teams To Access
Expertise On The Go
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 18

19. Driving Adoption In The Flow
Dynamic Content Alerts Via Email
Automatically Suggest
Relevant People and
Information Based On Your
Interests and Activities
Presentation_ID © 2009 Cisco Sy stems, Inc. All rights reserv ed. Cisco Conf idential 19

20. Driving Adoption In The Flow
Seamless Business App Integration
OpenSocial APIs
Enable Gadgets To
Be Easily Integrated
Into A Wide Variety
Of Business Apps
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 20

21. Cisco Pulse Takeaways
Media Analytics: Connecting People and Information
Enterprise 2.0 Can Helps Knowledge Workers Scale
Requires Sponsorship Mapped to Business Process
THE NETWORK facilitates Authorship across many silos
Pulse network analytics discovers implicit Tags and Links
Enables Search, Extensions, and Signals in the flow of work
Leveraging Open APIs to overcome the 9X Effect
Ultimately we feel this will change how people work and learn
21
Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 21

22. Presentation_ID © 2010 Cisco and/or its af f iliates. All rights reserv ed. Cisco Conf idential 22