ROI in Digital Channels: Applied in Vietnam Practice
•Als PPTX, PDF herunterladen•
0 gefällt mir•1,839 views
Thanh Nguyen, Managing Director of Emerald discusses about ROI in Digital channels in Vietnam.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (11)
Andere mochten auch
Andere mochten auch (16)
Ähnlich wie ROI in Digital Channels: Applied in Vietnam Practice
Ähnlich wie ROI in Digital Channels: Applied in Vietnam Practice (20)
Mehr von Tony Truong
Mehr von Tony Truong (13)
ROI in Digital Channels: Applied in Vietnam Practice
- 1. ROI in DIGITAL CHANNELS: APPLIED IN VIETNAM PRACTICE Nguyễn Khoa Hồng Thành Managing Director Emerald Digital Marketing Ho Chi Minh City // December 9, 2010
- 2. About me Interested in communications & its services. Studied International Business in Diplomatic Academy of Vietnam (MOFA). Known as PR strategist for Kaspersky Lab in Vietnam. Contact 09 27 37 47 57 thanhnkh@emerald.vn thanhnkh (YIM) www.digitalmarketing.vn
- 3. Emerald Digital Marketing Digital-Based Communication Agency Services: SEM (SEO/PPC) & Web Analytics Internet Export Marketing Social Media Marketing Viral Marketing Digital Campaigns Public Relations & Online PR
- 4. Emerald Digital Marketing Clients & Partners:
- 5. ROI in DIGITAL CHANNELS: APPLIED IN VIETNAM PRACTICE
- 6. Objectives Digital channels can be applied in digital campaigns How to measure effectiveness of digital channels How to define & measure ROI in digital campaigns Sharing a tracking model
- 7. Contents Frequently-used digital channels in Vietnam Current measurement in Vietnam Some facts & figures Define your own ROI/targeted conversion Tracking model
- 9. Current mostly-used metrics Impressions Clicks Interactions Duration Visits Visitors
- 10. Facts & Figures Online banners Forum discussions Facebook Email marketing SMS marketing
- 11. Facts & Figures: Online banners
- 12. Facts & Figures: Online banners CTR: ??? % Bounce rate: ??? % Cost types & limitations: Duration: too expensive CPM: branding only CPC: click fraud
- 13. Facts & Figures: Forum discussions
- 14. Facts & Figures: Forum discussions Active members: ??? % Common KPIs: Views Comments
- 15. Facts & Figures: Facebook
- 16. Facts & Figures: Facebook Facebook Ads: CPM: the same targeted users to see the ads again and again. CPC: bounce rate ??? %. Fan Pages: Tracking: Interactions Impression & feedbacks Number of fans Active fans: ??? % (of total fans) Interactions: ??? % (of total fans)
- 17. Facts & Figures: SMS & Email Database: verified? targeted? Tracking: Open Clicks
- 19. Digital communications Communications Activities Attractive Active Creative Interactive Personalized experience - full of feedbacks Insightful Most activities are measureable. Why only see “visits, visitors”?
- 20. What is your goal?
- 21. Define your own ROI What is your “return”? Visits Impressions Clicks Unique visitors
- 23. User information submitting action
- 24. Define your own ROI Click to call
- 25. Define your own ROI Registration action
- 26. Define your own ROI … and many other purposes.
- 27. What do you need to measure? Google Analytics increases conversion by understanding prospects better through web analytics Free, hosted web analytics service View over 80+ reports – online & for download Key Benefits Measure and evaluate ROI on our marketing efforts Evaluate visitor navigation to identify site improvements Track e-commerce metrics such as revenue, cost, and conversion rates Utilize assistance from our Professional Services team
- 28. Tracking model
- 29. Tracking model
- 30. Tracking ROI by Analytics
- 31. Thank you!
Hinweis der Redaktion
- Chúng ta chủyếuxemxétsốlượttruycập, sốlượngngườixem. Phảichăngchúng ta đangđồnghóakênhtruyềnthôngtrên Internet nhưcáckênhquảngcáo TV, radio vàbáochí?
- Những con sốnàykhôngcónghĩalàkhôngnênlàmmàlàtừtrướcgiờchúng ta thảnổichấtlượngcủanhữngkênhtriểnkhainày
- Những con sốnàykhôngcónghĩalàkhôngnênlàmmàlàtừtrướcgiờchúng ta thảnổichấtlượngcủanhữngkênhtriểnkhainày
- Internet chophépviệclưuchuyểnthông tin, tươngtácvàgiaotiếpchủđộnghơntừphíangườidùng
- Internet chophépviệclưuchuyểnthông tin, tươngtácvàgiaotiếpchủđộnghơntừphíangườidùng
- 1 Chươngtrình online marketing phảiphụcvụcho 1 mụctiêu marketing vàcóthểkếtnốivớicácchươngtrình marketing khácphụcvụchocùng 1 mụctiêutrên. Hay nóikháchơnbảnthân client nêncósẵn 1 mụctiêu marketing cụthể, việcthiếtkếchươngtrình online marketing phùhợpsẽđitheođịnhhướngđóđểthiếtlậpcác goals, KPIs phùhợp