The top 10 SAP priorities for 2011 according to Tony de Thomasis are: 1) addressing the needs and expectations of Generation Y users, 2) the growing importance of mobile devices, 3) developing a social media strategy, 4) addressing the analytics explosion, 5) changes to business units, 6) the importance of people not just technology, 7) intelligent IT spending, 8) acquiring technical skills, 9) increasing speed and agility, and 10) shrinking the private data center.