Presentation tailor made for the A4Uexpo about the consultancy services of OrangeValley and the learnings of Ton Wesseling as a web analytics practisioner in the last decade. Online conversion strategy with 50 insightful tips.
21. Strategy
http://www.futurenowinc.com
In what fase?
21
22. Strategy
http://www.usability.gov/process.html
Landing pages based on needed functionality
22
23. Strategy
http://blog.bridgelinesw.com/wp-content/uploads/2008/12/istock_000005486217small.jpg
Dynamically build upon visitor click data
23
24. Strategy
Forget about
the normal
path…
Make sure
visitors can
always find
their click
http://www.adobe.com/devnet/captivate/articles/scenario_learning/fig01.gif
Design user goal scenarios
24
25. Agenda
hat are the goals?
W
unctionality needs
F
ebsite structure
W
eb analytics
W
sability
U
ersuasion
P
est practice lessons
B
25
38. Conversion
No account registration
at check out
Give information about
the things needed to
complete the form
First step: ask for email
and submit!
Shopping cart tips
38
53. Persuasion
Why is your solution Why is your solution
better than other now the best solution
solutions? for my problem?
How can your Who has already
solution fix my used your solution to
problem? solve my problem?
http://www.futurenowinc.com
4 archetypes and their main question
53
70. Lessons learned with testing
Reinout Wolfert, SNS Bank
Non clicked content can lift conversion
70
71. Thank you for your attention
http://www.orangevalley.nl
Subscribe to our RSS feed
Tip
or our newsletter 49
Tel: +31(0)30-8.200.200
Email: info@orangevalley.nl
twitter.com/tonwesseling
Questions?
71