1. 10 Questions for Chapter 14 (Developing Pricing Strategies and Programs by Kotler) Prepared By: Antonieta Manalang Date: September 2, 2010

3. Revising price to capitalize on market changes

4. Setting price independently of the rest of the marketing mix

5. Standardizing price by product item, market segment, distribution channels, and purchase occasion

7. Price ending

8. Reference Price

9. Lower Bound Price

11. Maximum current profit: price is set to maximize current profit, cash flow, or ROI

12. Maximum Market Skimming: Prices start low and increased overtime

13. Maximum sales growth : low price is set assuming that marketing is price sensitive

15. Price-quality inferences

16. Price Cues

18. Buyers are less price sensitive when there are few are no substitutes

19. Customers readily notice the price increases

20. Customers easily changed their buying habits

22. Unbundling

23. Escalator clauses

24. Delayed quotation pricing

26. Price discounts and allowances

27. Promotional Pricing

28. Delayed quotation pricing

31. Target-return Pricing

32. Markup Pricing

33. Going Rate Pricing

35. Brands with average relative quality but high relative advertising budgets cant charge higher prices

36. Price is a major factor when customer buys a product

37. Customer support is important for buyers

38. Brands with low quality and low advertising charged the lowest prices