This document appears to be a quiz on marketing strategies and plans. It contains 10 multiple choice questions covering topics like holistic marketing, core competencies, value chains, characteristics of good mission statements, strategic business units, levels of marketing planning, diversification growth, and SWOT analysis. The questions are testing understanding of key concepts in developing marketing strategies and plans as covered in Chapter 2.

1. Developing Marketing Strategies & Plans Chapter 2 QUIZ Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa http://www.tonguntalan.blogspot.com

2. 1. Holistic Marketing integration except: A. value exploration B. value delivery activities C. value creation D. value examination http://www.tonguntalan.blogspot.com

3. 2. Characteristic of Core Competency except: A. A source of competitive advantage B. Applications in a wide variety of markets C. Difficult to imitate D. easy to advertise http://www.tonguntalan.blogspot.com

4. 3. a tool for identifying ways to create more customer value because every firm is a synthesis of Primary & Support activities performed to design, produce, market, deliver & support its products. A. Value chain B. Value link C. Value connection D. Value added tax http://www.tonguntalan.blogspot.com

5. 4. a good mission statement should be ____________? A. Focuses on several marketing goals B. takes a short term view C. short, memorable & meaningful D. stresses minor policies http://www.tonguntalan.blogspot.com

6. 5. an Important characteristic of a Strategic Business Unit Is _____________? A. has several managers B. single business C. various competitors D. multiple business formats http://www.tonguntalan.blogspot.com

7. 6. To shape the company’s business & products so that they yield target profits & growth is the aim of strategic planning. True or false? A. True. That’s the aim of strategic planning B. False. That’s the aim of marketing plan http://www.tonguntalan.blogspot.com

8. 7. Levels of marketing planning includes strategic marketing planning & Tactical marketing planning. True or false? A. True B. False http://www.tonguntalan.blogspot.com

9. 8. Strategic business units can be compared to the..? A. hospital executive committee B. department of medicine C. hospital cashier D. management committee http://www.tonguntalan.blogspot.com

10. 9. Diversification growth A. St.LukesMedical Center going into medical tourism thru the internet B. The Medical city forming a research unit to discover new treatment options C. Asian hospital offering more surgical specialties to more clients D. PGH providing more OPD time to accommodate patients from the provinces http://www.tonguntalan.blogspot.com

11. 10. SWOT analysis A. Strength means St. Lukes Medical Center showcasing its state-of-the-art medical equipments. B. Weakness means Phil Heart Center is unable to accept OB-GYN patients C. Opportunity means National Orthopedic may try accepting open-heart surgeries D. Threat means, PGH must also entertain HMO’s since Manila Doctors accepts HMO’s http://www.tonguntalan.blogspot.com

12. Developing Marketing Strategies & Plans Chapter 2 QUIZ Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa http://www.tonguntalan.blogspot.com